Brazil Sao Paulo Fitness and Sports Goods Expo (BTFF) was first held in 2019 and is open only to professional audiences. It gathers细分市场submarkets such as sports equipment facilities, sports equipment and accessories, fashion outdoor, beauty, venues, water sports, health and health care, bringing a large number of business opportunities and high-quality content to B2B and B2C audiences. The exhibition content of BTFF includes all kinds of products related to sports goods and related industries.

The organizers of the Brazil Sao Paulo Fitness and Sports Goods Expo (BTFF) maintain excellent communication with decision-makers in various fields of the industry and are always paying attention to changes in the sports industry. During the exhibition, new product launches, trend forums, peak seminars, new brand competitions, and professional audience tours will be held to attract more professionals and decision-makers to participate. Whether in terms of exhibition scale, innovation, professionalism, internationalization, or trade audience quality, it can be regarded as the top event in the industry, reflecting the development trends of the sports industry.

With a population of one hundred and ninety million, Brazil's GDP annual growth rate is about 5%, ranking among the world's top ten economies. In recent years, with the increase in people's income, there has been a strong demand for sports and fitness products in the country, maintaining an annual growth rate of 15%. The target audience group of this exhibition is various shopping malls, wholesalers, fitness clubs, retailers, sports centers, fitness enthusiasts, health hotels, spas, and medical rehabilitation institutions, public sports venues, etc.

Brazil Sao Paulo Fitness and Sports Goods Expo(BTFF) attracted 50,000 visitors, including 115 participating brands, expanding the discussion on the importance of fitness and health. The exhibition area reached 75,000 square meters, attracting exhibitors from all over the world. Renowned experts from the global fitness market will participate in the exhibition, holding discussions at the Health Arena, BTFF Lectures, BTFF Conferences, Sports Nutrition, Summits, and Enaf Seminars.