DEMA Show

The DEMA Show, organized by the Diving Equipment & Marketing Association, is the world's largest and most professional diving exhibition, exclusively open to industry professionals. It is a specialized trade show dedicated to the diving, water sports, and marine adventure industries. Hundreds of exhibits showcase the latest trends and developments in diving equipment, tourist destinations, water sports apparel, and related sectors.

The previous edition of the DEMA Show covered a total exhibition area of 20,000 square meters, featuring 368 exhibiting companies from China, Japan, Thailand, Singapore, Russia, Australia, Canada, Dubai, Hong Kong (China), and other regions, attracting 30,000 attendees. Participants span all segments of the diving industry, including global diving and equipment suppliers, retailers, service providers, designers, landscape architects, and more.

In addition to hosting numerous seminars, the DEMA Show features several dedicated exhibition centers. The Retail Resource Center serves as an interactive display and educational program, providing retailers with the latest and most practical sales tools in the industry. The Imaging Resource Center highlights the strong market momentum of underwater photography and videography equipment. The Travel Resource Center is designed to help elevate your business to the next level.

Statistics show that out of over 300 million people in the United States, approximately 60 million hold diving certifications, accounting for about 41% of the global total, indicating a relatively mature and stable diving market in the U.S. In recent years, with the continuous development of China's diving industry, an increasing number of Chinese enterprises have chosen to participate in overseas exhibitions to enhance product visibility. Attending the DEMA Show has become the preferred choice for many Chinese companies seeking to enter the U.S. market. As the world's largest professional diving exhibition held annually in the U.S. and exclusively for industry professionals, the DEMA Show offers a clear glimpse into the future of China's diving industry.

DEMA Show tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for DEMA Show: PADI, CLUB MED, United Airlines, Volivoli Beach Resort, Saint Lucia Tourism Authority, Oceanwide Expeditions, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.