Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo – WanGuoHuiWanguo Club

The Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo (shortened to “Wanguo Fair”) is co-organized by the China Fruit Circulation Association, the Shanghai Fruit Industry Association, and Wanguolian. It is dedicated to establishing itself as the leading, premier professional trade show for the global fresh fruit and vegetable industry chain in mainland China.

Centered on China’s major consumer markets, this edition features a comprehensively upgraded exhibition lineup that spans ten key categories: fruits, vegetables, edible mushrooms, horticultural facilities for fruits and vegetables, cultivation and breeding technologies, harvesting and sorting equipment, packaging solutions, cold-chain preservation and logistics technologies, deep-processing machinery and equipment, as well as fresh‑produce e‑commerce platforms and retail operations.

Leveraging an extensive global buyer database built through previous successful editions and sustained efforts to strengthen nationwide distribution networks, the event will bring together domestic and international public‑brand players, provincial and municipal government bodies, industry associations, and other industry leaders—alongside high‑quality distributors, traders, retailers, supermarket chains, and hospitality and catering operators with significant bulk‑purchase intentions. In addition, emerging retail channels such as e‑commerce platforms, community‑based and social‑media‑driven retail, micro‑merchants, and franchise networks will be represented, creating a seamless online‑offline integration that aligns supply‑and‑demand across all segments of the fruit and vegetable value chain, thereby helping exhibiting companies expand their sales channels in a comprehensive, multi‑tiered manner.

In today’s rapidly evolving landscape, traditional business models face unprecedented challenges and opportunities. Conducting business has long ceased to be a simple transactional relationship; it has become a profound strategic game centered on ecosystem building—and the fruit and vegetable sector is no exception. The Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo aims to establish a golden ecosystem for the industry, fostering a closed-loop, end-to-end value chain. We cordially invite all colleagues to join us as exhibitors and attendees, working together to shape the future of the fruit and vegetable industry!