HuaLi Expo – Shanghai International Gift and Cultural Creative Products Exhibition

The Exhibition Value of the Shanghai International Gift & Cultural Creativity Expo (China Gift Expo)

• CGHE, the China Gift Expo, is the longest-running and largest professional gift industry trade show in Eastern China. Since its inception, it has been successfully held for 26 editions and is widely recognized by the industry as a bellwether for the Eastern China gift market and a core engine driving high-quality development in the gift sector. Leveraging Shanghai’s strategic position as an international convention and exhibition hub, the expo serves a high‑spending consumer base of 430 million across six provinces and one municipality in Eastern China, making it a pivotal platform for connecting global gift‑industry supply chains, showcasing cutting-edge innovations, and shaping industry trends.
• The core value of exhibiting lies in its unparalleled scale and its ability to precisely connect with a vast pool of buyers. In 2025, the expo will bring together over 2,000 exhibiting brands across 60,000 square meters of exhibition space, attracting more than 60,000 professional buyers, including leading procurement platforms such as Walmart, Alibaba, JD Business, and Xiaohongshu. With a database of over 500,000 qualified buyers, the audience spans gift companies, group‑purchase distributors, corporate welfare procurement platforms, cross‑border e‑commerce players, livestreaming agencies, and overseas buyers. The on‑site contract signing rate consistently exceeds 35%, providing exhibitors with a strategic gateway to engage directly with key purchasing decision‑makers.
• The expo has established a one‑stop commercial platform covering the entire gift and cultural‑creativity value chain. Exhibits are organized into ten thematic zones, including business gifts, national‑trend cultural creativity, home goods, smart digital products, health and wellness items, viral bestsellers, and eco‑friendly packaging. From IP licensing to flexible customization, and from traditional craftsmanship to intelligent technologies, the expo fosters a complete industrial ecosystem. Specialized sections such as the “Gift Smart Manufacturing Factory,” the “Cultural‑Creativity IP Incubator,” and the “Viral Product Selection Zone” offer end‑to‑end services, spanning concept design through to final delivery.
• The expo aligns with three major industry trends—rising national‑trend culture, smart customization, and green transformation—creating a hub for deep integration among industry, academia, research, and application. The National‑Trend Cultural Creativity zone showcases top-tier IPs such as Palace Museum Cultural Products and Dunhuang Academy, where digitally rendered murals stored on USB drives and AR‑interactive cultural products have become market hits. The Smart Gifts section highlights cutting‑edge innovations like AI‑driven design systems, AR‑based greeting technologies, and smart wearable devices; AI designers can generate hundreds of design concepts in just 30 minutes, revolutionizing traditional design workflows. In terms of green transformation, eco‑friendly gift items made from biodegradable rice‑husk tableware or recycled ceramics now account for over 20% of the offerings, responding to both the “dual carbon” policy and the growing preference of younger consumers for sustainable consumption.
• The expo has developed an integrated “Exhibition + Conference + Matching” service ecosystem, empowering enterprises with value‑added support from trend insights to commercial implementation. Concurrent events such as the “Gift Brand Innovation Summit” and the “Annual Gift Consumption Trends Forum” feature leading new‑consumption brand strategists and industry experts who decode market dynamics. The “VIP Trade Matching Session” facilitates precise supply‑demand alignment, while the Cross‑Border Expansion Zone, in collaboration with e‑commerce platforms, provides localized product‑selection guidance, helping companies expand into international markets.
• For Chinese enterprises, this expo serves as a strategic gateway to tap into the Eastern China market, connect with global resources, and achieve brand upgrading. In 2026, the China Gift Expo will join forces with the China Stationery & Office Supplies Fair (CSF), presenting a grand showcase across eight pavilions, delivering unprecedented scale and synergistic value. Exhibiting companies can leverage this platform to access global procurement networks and seize early opportunities in the gift industry’s ongoing shifts toward national‑trend appeal, smart innovation, and environmental sustainability.