The Italy Milano Motorcycle and Bicycle Expo (EICMA) is the top two-wheeled vehicle exhibition in Europe. Its product range covers motorcycles, electric vehicles, scooter skateboards, off-road vehicles, bicycles, and all aspects of the accessory industry chain. The significant data of EICMA is enough to illustrate the success of the exhibition. (The content of this article belongs to Juexpo, unauthorized forwarding is prohibited)

Italy Milan Motorcycle and Bicycle Exhibition (EICMA) This year's exhibition audience reached an astonishing 563,848 people, among whom 39,392 were professionals in the motorcycle or bicycle industry, coming from more than 120 different countries and regions.

Speaking of the entertainment activities provided by the current Italian two-wheeled vehicle exhibition, the success of the "MotoLive Arena" is also quite considerable, which is a dedicated outdoor space for racing performances, with over 3,000 seats always full on the grandstand. Nearly 9,000 visitors also visited the "test drive experience area" specifically for electric bicycles, while the newly added exhibition content for the gaming world - the "e-sports arena" - attracted many young audiences.

Italy Milan Motorcycle and Bicycle Exhibition (EICMA) We continue to demonstrate the unique international appeal and value of our exhibition, with all exhibition data of EICMA continuously growing since 2021. EICMA not only continues to evolve from a trade fair to an exhibition event but also looks to the future with an open mind and innovation in events.