
EICMA Show (Milan Motorcycle & Bicycle Exhibition)EICMA
EICMA Show (Milan Motorcycle & Bicycle Exhibition) Profile
The EICMA Show (Milan Motorcycle & Bicycle Exhibition) is Europe's premier two-wheeler exhibition. Its exhibits cover the entire industry chain of motorcycles, electric vehicles, scooters, off-road vehicles, bicycles, and accessories. The outstanding figures of EICMA clearly demonstrate the success of the exhibition.
This year, the EICMA Show attracted an impressive 563,848 visitors, including 39,392 professionals from the motorcycle and bicycle industries, hailing from over 120 countries and regions.
Regarding the entertainment activities offered at this year's Italian two-wheeler show, the success of the "MotoLive Arena" was remarkable. This outdoor space dedicated to racing performances saw its 3,000+ grandstand seats consistently filled. Nearly 9,000 visitors also explored the "Test Ride Experience Zone" dedicated to e-bikes, while the brand-new exhibition content tailored for the gaming world—the "E-Arena"—attracted a large number of young attendees.
The EICMA Show continues to demonstrate its unparalleled international appeal and value globally. Since 2021, all exhibition metrics for EICMA have shown uninterrupted growth. EICMA is not only evolving from a traditional trade fair into a comprehensive exhibition event but also embracing the future and event innovation with an open vision.
Over the years, the Italian two-wheeler exhibition has garnered significant attention from global motorcycle manufacturers, distributors, and industry professionals. It is widely regarded as a gateway for Chinese motorcycle and parts manufacturers to enter the European market, as well as a premier platform for networking and communication with global industry peers.

Exhibitor List
EICMA Show (Milan Motorcycle & Bicycle Exhibition) Product Range
Motorcycles & Bicycles: Motorcycles, electric motorcycles, power vehicles, electric unicycles, bicycles, electric bicycles, eco-friendly bicycles, mountain bikes, road racing bicycles, commuter bicycles, mopeds, trailers, sidecars, scooters, motorcycle parts & accessories, tires & rims, engines & components, electrical equipment, motorcycle manufacturing equipment, tools & shop equipment, riding apparel & gear, protective gear, raw materials, semi-finished products, lubricants & packaging materials, motorcycle touring & related outdoor products, etc.
Electric Vehicles: Two-wheel electric vehicles, scooters, unicycles, self-balancing vehicles, complete electric bicycles & accessories
EICMA Show (Milan Motorcycle & Bicycle Exhibition) Booth Sales


EICMA Show (Milan Motorcycle & Bicycle Exhibition) Ticket Sales


EICMA Show (Milan Motorcycle & Bicycle Exhibition) Venue
EICMA Show (Milan Motorcycle & Bicycle Exhibition)Community
EICMA Show (Milan Motorcycle & Bicycle Exhibition) Booth price

Standard booth Configuration

Blank booth Configuration
EICMA Show (Milan Motorcycle & Bicycle Exhibition) Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition





















