EICMA Show (Milan Motorcycle & Bicycle Exhibition)EICMA

The EICMA Show (Milan Motorcycle & Bicycle Exhibition) is Europe's premier two-wheeler exhibition. Its exhibits cover the entire industry chain of motorcycles, electric vehicles, scooters, off-road vehicles, bicycles, and accessories. The outstanding figures of EICMA clearly demonstrate the success of the exhibition.

This year, the EICMA Show attracted an impressive 563,848 visitors, including 39,392 professionals from the motorcycle and bicycle industries, hailing from over 120 countries and regions.

Regarding the entertainment activities offered at this year's Italian two-wheeler show, the success of the "MotoLive Arena" was remarkable. This outdoor space dedicated to racing performances saw its 3,000+ grandstand seats consistently filled. Nearly 9,000 visitors also explored the "Test Ride Experience Zone" dedicated to e-bikes, while the brand-new exhibition content tailored for the gaming world—the "E-Arena"—attracted a large number of young attendees.

The EICMA Show continues to demonstrate its unparalleled international appeal and value globally. Since 2021, all exhibition metrics for EICMA have shown uninterrupted growth. EICMA is not only evolving from a traditional trade fair into a comprehensive exhibition event but also embracing the future and event innovation with an open vision.

Over the years, the Italian two-wheeler exhibition has garnered significant attention from global motorcycle manufacturers, distributors, and industry professionals. It is widely regarded as a gateway for Chinese motorcycle and parts manufacturers to enter the European market, as well as a premier platform for networking and communication with global industry peers.