MIPCOM CannesMIPCOM

MIPCOM is the world's most important television media exhibition. Recognized as the largest and most influential international professional market for audiovisual and digital content, the event typically comprises two parts: MIPJunior (International Children's & Youth Programming Market) and MIPCOM (International Entertainment Content Market). MIPJunior is a dedicated market for youth programming, offering an efficient platform to pitch animated works to buyers and secure acquisitions. In recent years, content for mobile media platforms such as tablets and smartphones has gained significant traction, revealing immense potential in overseas markets. (Copyright belongs to Juzhan. Reproduction without permission is prohibited.)

As Europe's largest film, television, and streaming content market, MIPCOM brings together 10,600 industry representatives from 107 countries and regions to the French Riviera for a global feast of audiovisual content. With 88 companies exhibiting for the first time, the event signals a strong resurgence of industry vitality.

"The essence of MIPCOM is to bring the global television and streaming industries together in one place at one time," said Lucy Smith, Director of MIPCOM, describing this year's edition as "the most transformative in nearly a decade."

This year's MIPCOM features strong participation from the United States, United Kingdom, Germany, France, and Spain. The top countries by number of attending representatives are the UK, US, France, Germany, Turkey, Canada, Spain, Italy, Japan, and South Korea.

As AI-generated content, the short-video economy, and branded content investment increasingly integrate into the film and television industry, MIPCOM is evolving into a "testing ground for the global content industry," driving the sector toward a more open, intelligent, and integrated future.