Brazil Game Show (BGS)Brazil Game Show

The Brazil Game Show (BGS) is the largest and most prestigious gaming exhibition in South America. It brings together leading companies from the global gaming industry, covering PC games, console games, virtual reality (VR), card games, and board games.

In this passionate land of samba, a "gaming storm" from the East is sweeping through. BGS gathers global gaming giants and hardware brands, featuring a dynamic lineup of esports tournaments, concerts, and developer panels. Among the numerous exhibition zones, the rise of Chinese companies stands out particularly brightly.

Upon entering the venue, the most eye-catching booth is undoubtedly miHoYo's Genshin Impact exhibit. Dazzling lights and immersive scenes make visitors feel as if they have stepped into the continent of Teyvat. Players queuing to try the new version have packed the area tightly. Many Brazilian fans also dressed up as game characters to take photos on site. An excited Brazilian player wearing a Kaveh costume said, "I've been playing since launch. The detailed characters and storyline of Genshin Impact fascinate me. Chinese games are increasingly excelling in graphics and gameplay, offering a completely different experience."

At the Smile.One booth, massive Chinese-style posters and gameplay demos of martial arts adventures drew large crowds. NetEase's wuxia game Where Winds Meet attracted numerous visitors with its stunning action design and rich oriental ambiance. A booth staff member introduced, "This time, we partnered with NetEase to showcase four different types of games, with Where Winds Meet being the most popular. Brazilian players are highly curious about the wuxia genre, and the cultural charm of martial arts and swordplay is truly captivating."

Beyond game developers, Chinese hardware brands have also become a focal point. TCL debuted its new QD-MiniLED gaming TVs, ultra-large curved esports monitors, and fresh-air air conditioners at the show, creating an immersive home entertainment and esports experience zone.

On this passionate Brazilian soil, the power of Chinese gaming and technology is being seen by the world in a brand-new light. BGS is not merely a product showcase, but a platform for cultural exchange and technological resonance. From player enthusiasm to industry collaboration, Chinese creativity is stepping onto the global stage with greater confidence.