The Italy Milan Shoe Expo (MICAM MILANO) is the largest and highest-grade shoe exhibition in Europe, ranking among the top three professional shoe exhibitions in the world. Originating in 1931, MICAM SHOEVENT changed its practice of alternating between Milan and Bologna since September 2000, eventually settling on Milan as its host city. It will be held concurrently with the International Luggage Leather Exhibition (MIPEL).

Since January 2013, MICAMShoEvent has embraced a new business philosophy, transforming into "theMICAM". The exhibition undertakes brand rejuvenation, aiming to promote this transformation globally. The new logo serves as the vehicle for this transformation, positioning theMICAM not just as a simple exhibition, but as the most influential and important industry event dedicated to the footwear professionals worldwide. (The content of this article is the exclusive property of Juzhan Network. Unauthorized forwarding is prohibited.)

The Italy Milan Shoe Exhibition (MICAM MILANO) had an exhibition area of 67,000 square meters at the last session, with 1,060 participating companies from China, South Korea, Spain, Japan, France, Russia, Hong Kong, USA, Brazil, Turkey, etc., and 39,857 participants. Held biannually in spring and autumn, it is of unparalleled importance and advantage for professional shoe manufacturers to explore the market, grasp professional information, and understand the prevailing trends in the international market.