Australian Baby, Child & Maternity Products Exhibition in Melbourne, Australia

The PBC BABY Expo in Melbourne, Australia, is Oceania’s premier trade show for pregnancy, infant, and children’s products. It is dedicated to delivering a high‑quality, educational, and information‑rich event that showcases the latest innovations and essential childcare solutions, providing a comfortable and enjoyable experience for you and your family.

At the most recent edition of the PBC BABY Expo, the exhibition spanned 26,000 square meters, with 450 exhibitors hailing from China, Hong Kong, Dubai, Spain, Brazil, Japan, New Zealand, the United States, and other regions, attracting a total of 27,536 visitors. As a specialized trade show focused on pregnancy, infant, and children’s products, it has grown increasingly professional, drawing an expanding roster of international exhibitors and discerning industry professionals.

During the event, parents can enjoy discounts of up to 70%, gaining access to leading brands and unbeatable prices. In addition, the expo will feature a series of complimentary workshops and seminars led by expert parenting consultants and midwives, helping new parents better prepare for the arrival of their little ones.

This expo is not only a shopping destination but also an invaluable opportunity to learn about parenting and connect with other parents. Through engaging lectures and interactive sessions, attendees can deepen their understanding of the knowledge and skills required at every stage—from pregnancy through childhood. Many parents who have attended the show report that, beyond acquiring top‑quality products, they have gained invaluable insights and practical advice on raising children.

Juzhan has repeatedly curated participation from select premium exhibitors. The PBC BABY Expo is committed to fostering an educational and supportive environment for all families, where everyone can find the information and assistance they need. Whether you are a first-time parent or a seasoned family, you will discover content and services tailored to your unique needs.

Australian Baby, Child & Maternity Products Exhibition in Melbourne, Australia tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Australian Baby, Child & Maternity Products Exhibition in Melbourne, Australia: Charli Chair, Panda Baby Supplies, Tacpac, Idol Eyes Australia, Peg and Charlie, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Australian Maternity, Infant & Children Products Show

• PBC BABY Expo is the largest and longest-running event in the maternity, infant and children industries in Oceania. Since its inception in 1991, it has been successfully held for more than three decades and is widely recognized by the industry as a leading indicator of Australia’s parenting sector and a strategic gateway for global brands seeking to enter the Australian market. The show rotates annually among major cities including Sydney, Melbourne, Brisbane, Perth, and Adelaide, making it Australia’s only nationwide consumer‑focused exhibition platform that covers the entire maternity, infant and children supply chain.
• The core value of participation lies in its unique ability to connect with Australia’s young families while leveraging their highly concentrated end‑consumer purchasing power. Seventy-four percent of attendees are either pregnant or currently caring for infants or toddlers, with 64% being expectant mothers and 82% anticipating their first child. Twenty-two percent of visitors spend over AUD 1,500 at the show, contributing an estimated AUD 71 million to Australia’s annual sales in the maternity, infant and children sector. The professional audience comprises expectant mothers, new parents, grandparents, and decision‑makers in childcare services, providing exhibitors with a strategic window to engage directly with highly motivated end consumers.
• The exhibition establishes a one‑stop platform for consumption and product showcasing across the entire maternity, infant and children value chain. Exhibits span strollers and prams, infant car seats, cribs and bedding, feeding supplies, baby clothing, toys, maternal care products, nutritional supplements, childcare services, photography, and commemorative items—covering every category. From physical products to intangible services, from pregnancy preparation to early childhood development, the show creates a complete, closed-loop parenting ecosystem. Additionally, the event offers free lectures and workshops led by certified parenting consultants and midwives, providing exhibitors with opportunities for deep consumer engagement.
• The show aligns with three major industry trends—product experience, educational empowerment, and family‑centric consumption—establishing itself as a premier showcase for innovative products and concepts. Australia is among the markets with the strictest safety standards for maternal and infant products. In collaboration with authoritative bodies such as the Australian Competition and Consumer Commission (ACCC), Red Nose Australia, and Kidsafe Australia, the show provides exhibitors with guidance on product safety compliance. Onsite, dedicated zones—including expert lecture areas, product demonstration spaces, and safety‑seat inspection stations—enable brands to engage consumers through education‑driven outreach.
• For Chinese enterprises, this exhibition serves as a strategic gateway to the Australian market, facilitating connections with high‑net‑worth consumer segments and highlighting product safety and quality. Australia’s maternity, infant and children market places stringent demands on product safety, design innovation, and environmentally friendly materials. By entering the Australian market through this show, Chinese companies can effectively build brand credibility. Each year, the event attracts more than 400 exhibitors, including numerous Chinese brands that have successfully leveraged the show to gain access to mainstream Australian retail channels. Exhibitors can use this platform to engage with Australia’s young families and seize the opportunity to lead the region’s maturing demand for premium parenting products.

Notable exhibitors

Stroller and Car Seat Brands: Emmaljunga, Valco Baby, Love N Care, Mountain Buggy, Baby Jogger, Steelcraft, Maxi-Cosi, Britax

Crib and Sleep Products Brands: Boori, Grotime, Childcare, Stokke, Tasman Eco, Nature’s Purest

Feeding and Care Brands: NUK, Philips Avent, Medela, Tommee Tippee, Pigeon, Dr. Brown’s, Munchkin, MAM

Baby Apparel Brands: Bonds, Purebaby, Seed Heritage, Cotton On Kids, Carter’s

Maternity and Postnatal Products Brands: Hotmilk, Cadenshae, Mamaway, Belly Bandit

Nutrition and Food Brands: Bellamy’s Organic, A2 Platinum, Blackmores, Swisse, Elevit

Safety and Health Services: Red Nose Australia, Kidsafe Australia, Australian Dental Association, Colgate-Palmolive

Retail and Service Enterprises: Woolworths, Bupa, Cell Care, Australian Scholarships Group, Tupperware

Professional Services and Education: Childcare Services, Parenting Education Programs, Photography & Keepsake Services