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Seoul baby / Childrenlogo

50th

BeFe Baby Fair

BeFe Baby Fair

Dates
Show Hours:
Venue
COEX Convention & Exhibition Center
Highlights
Korea’s largest and most influential trade show for the pregnancy infant and children’s products industry.
Standard booth
Standard booth|9 m² incl. basic setup
34000 元/9㎡
Blank booth
Blank booth|From 18 m², construction not included
3300 元/㎡
View Floor PriceBooth Consultation

Group tour

Tour itinerary

Duration7 days / 6 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

10500 CNY/person
View itinerary

Exhibition Data

2/1
Edition
18000㎡
Exhibition area
360
Exhibitors
20500
Visitors

Seoul baby / Children Expo Details

The BeFe Baby Fair in Seoul, South Korea, is the country’s premier event for the maternity, infant, and children’s industries, bringing together brands spanning maternal care products, baby food, infant and toddler apparel, and family lifestyle categories. With a strong focus on the Asian market, the fair attracts leading international exhibitors, offering a platform for new-product launches and business matchmaking, and serving as a vital gateway to understanding regional consumer trends and forging industry connections.
Industry:
baby / Children fairSouth Koreababy / Children fairSeoulbaby / Children Expo
Organizer:
BeFe Inc.
City:
South KoreaSeoul
Venue:
COEX Convention & Exhibition Center
Address:
513, Yeongdong-daero, Gangnam-gu, Seoul

Profile

The BeFe Baby Fair is South Korea's largest and most influential baby and kids exhibition. As a comprehensive marketing brand covering pregnancy, childbirth, infancy, and family lifestyle, it serves as a market testing ground for new products and promotional campaigns. The fair typically features a wide range of categories including baby products, maternity goods, infant fashion, baby markets, and baby food.

Juzhan Exhibition has repeatedly organized high-quality enterprises to participate! The previous edition of the BeFe Baby Fair covered a total area of 18,000 square meters, hosting 360 exhibitors from China, Japan, Singapore, Hong Kong (China), Mexico, Dubai, India, Indonesia, Germany, France, Brazil, and more, attracting 20,500 visitors.

The BeFe Baby Fair offers invaluable educational experiences and provides a prime networking opportunity with key industry professionals. The BeFe Baby Fair gathers leading global brands in the maternity and baby sector, setting industry trends and directions. (Copyright belongs to Juzhan. Unauthorized reproduction is prohibited.)

BeFe Baby Fair tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for BeFe Baby Fair: 루솔, 에그, TGM, 리안, 조이, 코지스토리, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

View more

BeFe Baby Fair Exhibitior List

BeFe Baby Fair Range

Is my product suitable?

Prenatal Education Products

Prenatal EducationPrenatal Education–Related BooksAudiovisual Materials

Maternal and Prenatal Care Products

Maternity Clothing and UnderwearSkin Protection ProductsComplementary FoodsMedical Devices for Pregnant Women

Delivery Supplies

Medical ServicesBeddingSkincare Products Specifically for Infants and Young ChildrenOther Products

Infant and Toddler Food

Infant FormulaWeaning FoodsMineral WaterBeveragesComplementary Foods

Safety Products

StrollersBaby CarriersCar SeatsBaby WalkersCribsChildren’s FurnitureNursery Decorative Products

Booth Sales

2026 Seoul baby / Children Ticket Sales

Seoul baby / Children Venue

COEX Convention & Exhibition Center
Address: 513, Yeongdong-daero, Gangnam-gu, Seoul
COEX Convention & Exhibition Center展馆图
COEX Convention & Exhibition Center实拍图
COEX Convention & Exhibition Center实拍
COEX Convention & Exhibition Center实景图
COEX Convention & Exhibition Center展馆图
COEX Convention & Exhibition Center展馆图
COEX Convention & Exhibition Center实拍
COEX Convention & Exhibition Center实拍
COEX Convention & Exhibition Center实景
COEX Convention & Exhibition Center实景图
COEX Convention & Exhibition Center展馆图
COEX Convention & Exhibition Center展馆图
COEX Convention & Exhibition Center实景

Venue transport

Metro / rail

Take Metro Line 2 (green) to Samseong Station. After exiting through Exit 5 or Exit 6, you can reach the COEX complex directly via a covered indoor walkway, without having to go above ground; the exhibition halls are just a few minutes’ walk away.

Take Metro Line 9 (gold) to Bongeunsa Station. Exiting through Exit 7 provides convenient access to COEX.

Air

From Incheon International Airport (ICN): The airport limousine bus is the most convenient option, especially when traveling with luggage. You can take either route 6103 or 6703 (KAL Limousine) directly to the COEX City Air Terminal (CALT), where you’ll arrive right at the terminal. Alternatively, take the AREX express train from the airport to Seoul Station; the journey takes approximately 43 minutes. From there, transfer to Subway Line 2 and ride to Samseong Station.

Seoul baby / Children Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
34000 元/9㎡
Blank booth
Blank booth|From 18 m², construction not included
3300 元/㎡
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition