theMICAM Milano (Autumn Edition)MICAM MILANO

theMICAM Milano (Autumn Edition) is the largest and most prestigious footwear exhibition in Europe, and one of the top three professional footwear trade shows globally. Originating in 1931 as MICAM SHOEVENT, it transitioned from alternating between Milan and Bologna to being permanently hosted in Milan starting September 2000. It is now held concurrently at the same venue and time as the International Leather Goods and Accessories Exhibition (MIPEL).

Since January 2013, MICAM ShoEvent has undergone a comprehensive rebranding under a new operational philosophy, emerging as "theMICAM". This brand revitalization aims to promote its transformed identity globally. The new logo symbolizes this evolution, elevating theMICAM from a mere trade show to the most influential and premier industry event dedicated to footwear professionals worldwide.

The previous edition of theMICAM Milano covered a total exhibition area of 67,000 square meters, featuring 1,060 exhibitors from China, South Korea, Spain, Japan, France, Russia, Hong Kong (China), the United States, Brazil, Turkey, and other regions, attracting 39,857 visitors. Held biannually in spring and autumn, the event offers unparalleled importance and advantages for professional footwear manufacturers seeking to expand their markets, acquire industry insights, and stay abreast of current international fashion trends.

As a leading provider in the outbound exhibition services industry, Juzhan Exhibition has earned client trust through precise market positioning and premium services, empowering enterprises to expand globally. For manufacturers, distributors, agents, and designers looking to connect with key buyers and build successful networks, participating in theMICAM Milano presents a unique and invaluable opportunity.