The Russian Moscow Optical Eyewear Exhibition (Moscow International Optical Fair, abbreviated as MIOF) was established in 2009, it is the most prestigious, frequent, and influential professional exhibition in the Russian eyewear industry. It is the leading business negotiation platform in Russia and a gathering place for global brand dealers and wholesale and retail industry representatives. Twice a year, it brings together distributors of optical brands from around the world with representatives of wholesale and retail businesses on one platform.

The Russian Moscow Optical Eyewear Exhibition (MIOF) aims to provide customers with the latest styles of frames and sunglasses, contact lenses, methods for caring for glasses and contact lenses, and convenient optical salons using the latest equipment. The exhibition provides an excellent opportunity for you to understand the latest trends and innovations, make purchasing decisions, establish new business contacts, and sign reciprocal agreements with suppliers.

At MIOF, there are many well-known eyewear brands participating. Some of the well-known brands include but are not limited to: Optic Dias, Megapolis, Inveco, Rodenstock RUS, and Balero-MC. These brands represent the leading enterprises in the Russian market, showcasing their innovative products and technologies in the eyewear industry. In addition, the exhibition also attracted more than 70 companies from countries such as Austria, Belarus, the UK, Italy, China, France, and South Korea.

As a growing market in Europe, the consumption of eyewear-related products increases by 10% to 15% every year. The scale and number of participants at the Russian Moscow Optical Eyewear Exhibition (MIOF) continue to expand, and during the exhibition, several business matching meetings will be held, providing an ideal platform for brands worldwide.