The Turkey Istanbul Food and Beverage Expo(WorldFood Istanbul) is known as Turkey's "food brand project", ranking among the most focused food industry professional exhibitions by global food industry leaders. Simultaneously, the exhibition holds a high strategic position in Turkey, driving the tremendous potential of foreign trade. (The content of this article belongs exclusively to Juzhan, unauthorized forwarding is prohibited)

During the Turkey Istanbul Food and Beverage Expo (WorldFood Istanbul), local associations, business institutions, industry academies, and the Turkish Foreign Trade Management Agency organize special buyer meetings and international buyer target programs, bringing more effective buyer audiences to international exhibitors.

Turkey is listed among the top ten emerging market countries globally, with its economic strength ranking sixteenth worldwide. The domestic food prices are high, with 20% of food sourced from imports, providing a vast development space for food producers around the world. Spanning across Europe and Asia, Turkey has close ties with the Mediterranean region, Middle East, North Africa, Balkans, former CIS regions, and the Russian market, leveraging its strong regional coverage advantage to significantly aid domestic enterprises in tapping into emerging markets.

There is an increasing demand for imported frozen products, confectionery, and leisure foods in the Turkish retail market, while the consumption group's demand for functional drinks, health foods, and ready-to-eat foods has been continuously growing in recent years. However, the capabilities of local food suppliers are quite limited. For Chinese enterprises, the Turkey Istanbul Food and Beverage Expo (WorldFood Istanbul) represents a potential business opportunity.