Russian Moscow Footwear Expo (EURO SHOES) is a renowned footwear exhibition in Russia. The exhibits mainly come from European shoe brands such as Germany, Italy, Portugal, Spain, Austria, France, Switzerland, Brazil, Israel, etc. This exhibition is held twice a year in a closed booth format and is only open to purchasing agents who hold private invitations. All visitors are purchasing agents from Russia and the Commonwealth of Independent States (CIS) countries.

A distinctive feature of the Russian Moscow Footwear Expo (EURO SHOES) is that European manufacturers showcase their new products here before they do so in their own countries. It is only here that store owners have the opportunity to see the latest collections from major companies almost a year in advance, learn about the latest fashion colors and styles, and order shoes for their stores.

The Russian footwear industry started late and is relatively backward. 70-80% of the demand for footwear in Russia depends on imports. Currently, the Russian footwear market has formed a situation where Italy, China, and Russia's own products each account for one-third of the market.

Chinese shoes have a clear competitive advantage in the Russian market with significant growth potential. In terms of the mid-to-low-end market, Chinese shoes are more cost-effective compared to local Russian products, better meeting the needs of the Russian market; while Italian shoes are mainly positioned in the high-end shoe market, with little conflict with Chinese shoes in the mid-to-low-end market. Russian Moscow Footwear Expo (EURO SHOES) is the best choice for Chinese footwear enterprises to enter the Russian market.