Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE)NHWE

The Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE) will be held concurrently and at the same venue as the Aromatherapy Exhibition, jointly witnessing the prosperity and development of the industry. (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

Driven by consumers' pursuit of a higher quality of life and growing emphasis on olfactory experiences, fragrance products have gradually become a new market favorite. The "scent economy" is regarded as a new "blue ocean" for growth in consumer sub-sectors, with the fragrance industry's market size continuing to expand. According to relevant media reports, China's fragrance market size reached approximately RMB 18.15 billion in 2024, a year-on-year increase of 24.25%, and is projected to grow to RMB 25.44 billion in 2025. Consumer profiling indicates that the primary demographic consists of young adults aged 26-40 in tier-1 and tier-2 cities, with monthly incomes ranging from RMB 5,000 to 15,000, accounting for up to 82.6% of the market, demonstrating substantial purchasing power.

The fragrance market exhibits a significant trend toward diversification, encompassing multiple sub-sectors such as traditional perfumes, home fragrances, and personal care products. The Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE) covers the entire R&D and production process, involving raw material supply, product development, and packaging design. Sales channels span online e-commerce platforms, official brand websites, and offline department stores, reflecting the continuous innovation and gradual refinement of the fragrance industry chain.