ITB ChinaITB China

ITB China is a premier domestic B2B travel trade show. Focusing on the Chinese travel market, it provides a platform for global travel suppliers to connect with China, the world's largest international outbound travel market.

This international travel event brings together global destinations, hotel groups, airlines & cruise lines, tour operators & DMCs, and travel tech companies, serving as a crucial window for industry players to strategically position themselves in the Chinese market in advance.

ITB China has attracted over 700 exhibitors and 1,400 hosted buyers from 85 countries and regions worldwide. This unprecedented level of international participation underscores the global travel industry's strong focus on the Chinese market.

The thriving atmosphere of this year's ITB China also reflects the immense potential and opportunities within China's travel market. Compared to last year, the exhibition scale has expanded significantly by 30%. Held annually in Shanghai, ITB China helps exhibitors unlock business opportunities through an efficient business matchmaking system, diverse networking events, and industry-leading professional forums.

As a vital platform for global travel resource integration and exchange, ITB China gathers exhibitors across the entire industry chain, showcasing a comprehensive range of travel products and services. Its diverse exhibitor profile includes inbound tour operators, accommodation providers, national and regional tourism boards, transportation & cruise operators, travel tech firms, and destination attractions & activities, highlighting its pivotal role as a B2B industry hub.