International Travel Expo (ITE)ITE HONGKONG

International Travel Expo (ITE)As Asia-Pacific's leading international travel exhibition, it will once again bring together hundreds of exhibitors from around the globe to meet face-to-face with travel industry buyers from the Greater Bay Area and Asia, exploring new opportunities together.

ITE will feature approximately 448 exhibitors from 55 countries/regions, attracting 8,000 buyers and trade visitors—85% and 50% of whom will come from outside Hong Kong, respectively—along with 74,000 public visitors.

This edition has attracted a higher number of overseas trade visitors (46% from outside Hong Kong), while public day attendees are predominantly high-end FITs (Free Independent Travelers), demonstrating a high-quality recovery for ITE! Over 70% of ITE's trade visitors hail from the Greater Bay Area, including major Chinese cities such as Hong Kong, Shenzhen, and Guangzhou.

Surveys reveal that public visitors are high-end FITs: well-educated, frequent travelers, and willing to spend more on overseas trips. At ITE, they can connect with global exhibitors to customize itineraries and book online. They can also attend on-site seminars to gain inspiration and plan trip details.

International Travel Expo (ITE)lives up to its name as a truly international travel exhibition. Beyond mainland China and neighboring Guangdong Province, leveraging its unique geographical advantages, world-class infrastructure, and Hong Kong's global standing, the city has long served as a premier service hub in Asia. This solidifies ITE's role as a highly effective international platform within the Asian market.