

China (Suzhou) Sports Tourism ExpoCSTE
China (Suzhou) Sports Tourism Expo Profile
The China Sports Tourism Expo (CSTE) is held concurrently with the China Sports Culture Expo. Shandong Province will serve as the Guest Province of Honor for both expos in 2025. Centered on the theme "Sports Empower a Better Life," this edition will feature four key highlights: In terms of exhibition layout, it will delve into niche sectors and innovatively introduce a Sports Technology & Services Zone. For platform development, it will optimize the Sports Event IP Commercialization & Matchmaking Platform to facilitate on-site project launches and business matchmaking. To stimulate consumption, it will feature dedicated zones for Premium Foreign Trade Products and Sports Brand Consumption. Regarding service systems, it will upgrade exhibition services and a matrix of supporting activities to precisely meet the diverse needs of exhibitors and attendees.
As a premier sports tourism destination on China's eastern coast, Shandong leverages distinctive resources such as the "Mount Tai Spirit" and "Coastal Sports" to focus on upgrading its regional sports industry. Grounded in the "Qilu Solution," it promotes collaborative innovation of provincial sports resources and deepens cultural exchange and project cooperation with neighboring provinces and municipalities. This year, as the Guest Province of Honor, Shandong will center on the core philosophy of "Integrating Tradition with Modernity, and Fostering Symbiosis between Sports and Cultural Tourism." It will present the "Lucky Shandong · Vital Qilu" themed pavilion, deeply integrating the cultural essence of "One Mountain, One River, One Sage." Through digital technology, sports-tourism integration scenarios, and national fitness elements, it will showcase the Shandong sports spirit of "Vitality, Openness, Innovation, and Win-Win Cooperation," further strengthening the "Lucky Shandong" brand image.
The China Sports Tourism Expo (CSTE) is driven by the goals of accelerating the development of a leading sports nation, meeting the public's health needs, and promoting high-quality sports development in the new era. Aligned with national strategies and oriented toward the international market, it leverages the integration of sports, culture, and tourism to stimulate sports consumption, fully leveraging the comprehensive value and diverse functions of sports in Chinese modernization and high-quality development. Aiming to support national development, social progress, and public well-being through high-quality sports development, the expo serves as an international, professional, market-oriented, and high-end exhibition and trading platform for sports culture and sports tourism.
Exhibitor List
China (Suzhou) Sports Tourism Expo Product Range
1. Sports Culture & Sports Tourism Themed Exhibition Zone
Focusing on the 2025 key tasks of the General Administration of Sport and combining them with the major achievements in building a leading sports nation during the 14th Five-Year Plan period, this zone will utilize graphics, videos, artifacts, and sports artworks to create immersive sports culture scenarios.
2. Regional Sports Culture & Sports Tourism Exhibition Zone
Highlighting the nationwide coordinated efforts in building a leading sports nation, this zone will centrally showcase the sports culture and sports tourism development achievements of provinces, autonomous regions, municipalities, national city clusters, and characteristic counties/cities across China.
3. Specialized Sports Events & Projects Exhibition Zone
This zone provides a platform for the sports management centers of the General Administration of Sport, national single-sport associations, outdoor sports bases, sports event IP owners/operators, and sports consumption brands/enterprises to fully showcase outstanding achievements in sports project culture and industry development.
4. Sports Technology & Services Zone (Featuring Sports Equipment & Sports-Education Integration Products)
Targeting youth, this zone features a dedicated area for sports science popularization to disseminate sports technology knowledge and stimulate interest and exploration. It also gathers high-quality enterprises across multiple sports sectors to showcase digital sports achievements and lead new development trends. Centered on the concepts of "Sports-Education Integration" and "Health First," the zone presents diverse sports education content to help build a comprehensive talent cultivation system and promote the healthy growth of adolescents. The sub-zones and core exhibits include:
(1) National Competitive Sports: Olympic-grade professional equipment, smart training systems, sports medicine & rehabilitation, licensed event products, champion IP commercialization, event technical services, smart venue fitness solutions, etc.
(2) Sports Venues & Equipment: Competitive sports gear, modular interlocking flooring, venue air purification systems, solar lighting equipment, smart lockers, unattended gym management systems, artificial turf, fitness equipment, pool equipment, etc.
(3) Sports Consumption & Services: Balls & rackets, roller skating series, muscle training & slimming series, protective gear, sports bags, water sports equipment, winter sports gear, mountaineering & climbing equipment, cycling & outdoor product series, etc.
(4) Smart Campus Sports & Sports-Education Integration: Campus sports facility construction equipment, sports gear, smart campus sports development, AI digital sports solutions, campus fitness testing equipment, high school entrance exam sports training curricula, sports monitoring & smart wearable products, sports-education curriculum development, etc.
(5) Sports Fashion Brands: Sports footwear & apparel, personal sports goods, etc.
(6) Sports Tourism: Display of sports culture & tourism resources, featured sports events, related IP derivative products, etc.
5. National & International Group Exhibition Zone
Leveraging the hosting of international multi-sport events in China such as the 9th Asian Winter Games and the 12th World Games, and focusing on 2025 Sino-foreign cultural exchange activities, this zone invites international pavilions, sports organizations, and sports enterprises to participate, facilitating international sports exchange and cooperation.
China (Suzhou) Sports Tourism Expo Booth Sales

China (Suzhou) Sports Tourism Expo Ticket Sales

China (Suzhou) Sports Tourism Expo Venue
China (Suzhou) Sports Tourism Expo Booth price

Standard booth Configuration

Blank booth Configuration
China (Suzhou) Sports Tourism Expo Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
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