The Nanjing Asia Sports Goods and Fashion Expo & Munich Cultural and Sports Festival (NANJING SPORTS CARNIVAL) reaches out to the provinces of Jiangsu, Zhejiang, Anhui, Shandong, and Henan, spanning across East China and North China regions. It showcases products from various fields including outdoor sports, travel, sports training, and rehabilitation, stimulating business exchanges and exploring industry development.

It focuses on integrating sports, culture, and tourism resources, commercial operation, and sustainable development; developing multi-themed competitions, creating a platform for one exhibition with multiple conferences and competitions, cross-regional interaction, and a vibrant sports atmosphere; deeply activating consumers' awareness and spending power in sports and outdoor activities, and producing and spreading sports and outdoor culture.

The Nanjing Asia Sports Goods and Fashion Expo & Munich Cultural and Sports Festival (NANJING SPORTS CARNIVAL) partners with Nanjing to create a comprehensive platform for product procurement, resource matching, information release, and sports experience through exhibitions, forums, sports events, and carnivals.