The Thailand Bangkok Sports and Fitness Expo (Sportec Asia) is the most influential sports goods trade exhibition in Southeast Asia. It includes exhibitions, conferences, technology forums, and professional discussions among exhibitors about their products. The exhibition brings together well-known brands from home and abroad in the field of sports fitness, covering facilities/equipment, sports nutrition supplements, as well as industry experts in courses/clothing accessories.

Southeast Asian economies are expected to grow rapidly in the future, with Thailand being the growth center of Southeast Asian economies. There are only a few fitness equipment manufacturers in Thailand, most of which focus on subcontracting, so over 80% of fitness equipment relies on imports. Japanese, American, and Chinese fitness equipment are the most popular in the Thai market. Japanese fitness equipment excels in craftsmanship but its high product prices limit it to the high-end private market, making it unaffordable for gyms, government procurement departments, and other large-volume buyers. American and Chinese fitness equipment, on the other hand, are favored by Thais due to their lower prices.

In the gym industry, 35% choose "Made in China", while 47.8% choose American products. Government procurement accounts for 7% of total fitness equipment imports, and due to geographical advantages and cost-effectiveness, they tend to purchase products from China.

The Thailand Bangkok Sports and Fitness Expo (Sportec Asia) also specially invites suitable sports goods importers, wholesalers, large supermarkets, sports chain stores, and sports brand owners to visit and negotiate trade.