The Beijing International Tourism Expo (BITE) was initiated by the China Tourism Association in 2004. With the strong support of the Ministry of Culture and Tourism and the tourism bureaus of various provinces and autonomous regions, each edition attracts nearly a thousand exhibitors from over 40 countries and regions, as well as from more than 20 provinces and autonomous regions in China. The expo features dozens of forums and themed promotional activities, thousands of buyer-seller meetings, and on-site sales that can reach over 40 million yuan, with cooperation intentions totaling nearly 1 billion yuan per edition. (The content of this article is owned by Juzhan.com and may not be forwarded without permission.)

The Beijing International Tourism Expo (BITE) has become a golden business card for Beijing's international tourism development, a leading comprehensive travel exhibition in Asia, and one of the best in China. It plays a demonstrative and benchmark role in guiding domestic travel exhibitions towards professionalism and internationalization. BITE is a highly market-oriented exhibition that also caters to public participation, receiving widespread praise from the tourism industry, especially for providing professional, cross-regional, and multi-industry exchange and trading opportunities, high-quality buyer-seller meeting services, rich and colorful tourism displays, convenient and cost-effective on-site sales, distinctive themes, and abundant content, making it an important platform for both domestic and international tourism exchanges and transactions, with significant implications for tourism trade and brand promotion at home and abroad.

In addition to regular exhibition areas, the Beijing International Tourism Expo (BITE) actively expands its scope to include distinctive products related to tourism, such as technology, metaverse, sports, entertainment, homestays, rural revitalization, shared farmhouses, health care, cultural creativity, script-based entertainment, finance, study tours, equipment, photography, baking, Zen tea, merchandise, and food, among others. It also hosts multiple themed forums, industry seminars, exchanges, and meetings, broadening the prospects for deep integration and development between tourism and other industries.