Beijing International Tourism Expo (BITE)BITE

Initiated by the China Tourism Association in 2004, the Beijing International Tourism Expo (BITE) has, with strong support from the Ministry of Culture and Tourism and provincial/municipal cultural and tourism departments, attracted nearly 1,000 exhibitors from over 40 countries and regions as well as more than 20 Chinese provinces and municipalities at each edition. The expo concurrently hosts dozens of forums and themed promotion events, organizes over a thousand B2B matchmaking sessions, achieves on-site sales exceeding RMB 40 million, and secures cooperation intentions worth nearly RMB 1 billion per edition.

BITE has become a golden business card for Beijing's international tourism development, establishing itself as a globally renowned, Asian-leading, and top-tier domestic comprehensive tourism exhibition. It serves as a benchmark and model in guiding China's tourism exhibitions toward greater professionalism and internationalization.

Highly market-oriented while encouraging public participation, BITE is widely acclaimed by the tourism industry. It provides professional, cross-regional, and multi-sectoral networking and trading opportunities, efficient buyer-seller matchmaking services, vibrant cultural tourism displays, and convenient on-site retail. With its distinctive features and rich content, it has become a vital platform for domestic and international tourism trade and brand promotion, holding profound significance for global tourism commerce and marketing.

Beyond conventional exhibition zones, BITE actively expands its core tourism focus by deeply exploring "Tourism+" integrated sectors, including Tourism + Technology, Tourism + Metaverse, Tourism + Sports, Tourism + Entertainment, Tourism + Homestays, Tourism + Rural Revitalization, Tourism + Shared Farms, Tourism + Health & Wellness, Tourism + Cultural & Creative Industries, Tourism + Immersive Script Entertainment, Tourism + Finance, Tourism + Study Tours, Tourism + Equipment, Tourism + Photography, Tourism + Baking, Tourism + Zen & Tea, Tourism + Merchandise, and Tourism + Gastronomy. It also hosts numerous themed forums, industry seminars, networking events, and matchmaking sessions, broadening the prospects for deep cross-industry integration in tourism.