Guangzhou International Tourism ExhibitionGITF

The Guangzhou International Travel Fair (GITF) is the earliest-established and longest-running large-scale international travel exhibition in China. Since its inception in 1993, it has become a globally recognized professional event widely followed by domestic and international tourism industry players, covering outbound tourism, inbound tourism, MICE tourism, and more.

This year’s edition, under the theme “Joyful Journeys, New Beginnings,” aligns with the overarching theme of China Tourism Day—“Enjoy Quality Tourism, Embrace Our Beautiful Landscapes”—while delving deeply into the joy, fulfillment, and happiness that travel brings. The Guangzhou International Travel Fair (GITF) continues to deliver authoritative tourism insights, high‑quality concurrent events, and exceptional exhibition services, presenting itself as a showcase of high‑quality development and highlighting the innovation and growth driven by new‑type productivity within the tourism sector.

International exhibitors hail from Azerbaijan, Germany, Italy, the United Kingdom, Spain, the United States, Poland, Canada, Australia, Sweden, Saudi Arabia, Sri Lanka, Japan, New Zealand, Malaysia, Singapore, Indonesia, Thailand, Cuba, South Korea, the Philippines, Kenya, Peru, Nepal, Chile, Zimbabwe, Pakistan, Ecuador, Ireland, and other countries.

The Hong Kong Tourism Board will serve as a Star Partner of GITF, joining 52 co‑exhibitors to bring fresh experiences and innovative products. This year, the Hong Kong Tourism Board will further deepen mainland consumers’ awareness of themed travel experiences—including major events, cultural arts, green outdoor activities, global cuisine, and vibrant nightlife—promoting new, experience‑based tourism offerings tailored to diverse traveler preferences, while encouraging the industry to develop more varied product packages and attractive travel incentives.

The Guangzhou International Travel Fair (GITF) closely monitors industry trends, market dynamics, and emerging consumer preferences. This year, the fair introduces groundbreaking thematic zones that embody the future direction of cultural and tourism integration, including a dedicated Automotive Culture Tourism Zone, an Educational Travel Exhibition Area, a Bay Area Cultural IP Pavilion, and the GITF Online Live Streaming Festival. Additionally, specialized sections such as Digital Culture & Tourism, Intangible Cultural Heritage, Boutique Homestay, and Bay Area Creative Culture & Tourism will comprehensively showcase distinctive tourism products and services. Together, these “specialized, refined, distinctive, and innovative” segments position the Guangzhou International Travel Fair as a premier platform for showcasing cutting‑edge international tourism trends.

The Guangzhou International Travel Fair (GITF) is not only an international forum for industry exchange but also a cultural and leisure destination where consumers can enjoy rich, cost‑effective travel experiences. Visitors can conveniently select their preferred travel products in one stop while immersing themselves in a kaleidoscope of engaging cultural and tourism activities.

At the venue, numerous exhibitors—including China Travel Service Guangdong, Guangzhou Travel Service, Kanghui, Huacheng Culture & Tourism (Golden Horse), Holiday Express, Ctrip, Hong Kong China Travel Service, China Southern Airlines, AirAsia, MSC Cruises, and others—will ramp up promotional efforts for “Travel Expo Month.” They will offer an extensive array of travel products, multiple discount schemes, and substantial consumer benefits such as ten‑thousand‑yuan travel vouchers. Meanwhile, landmarks like the Canton Tower, Guangzhou Metro, Guangzhou Television, Tanjing International Travel, and HelloBike will create interactive experiences for local residents.