China Guangzhou International Tourism Expo (GITF) is the longest-running large-scale international tourism exhibition in China, with the earliest founding history. Since its inception in 1993, it has become a major international specialized exhibition covering outbound tourism, inbound tourism, and incentive tourism, attracting widespread attention from the global tourism industry.

This year's expo is themed "Innovation Driven, Future Tourism and Culture". Under the common theme of sustainable development worldwide, it continues to provide authoritative travel information, professional concurrent activities, and high-quality exhibition services, presenting itself with a high-quality development image that highlights innovation and development in new quality productivity in the tourism industry.

Exhibitors from overseas institutions come from countries such as Azerbaijan, Germany, Italy, UK, Spain, USA, Poland, Canada, Australia, Sweden, Saudi Arabia, Sri Lanka, Japan, New Zealand, Malaysia, Singapore, Indonesia, Thailand, Cuba, South Korea, Philippines, Kenya, Peru, Nepal, Chile, Zimbabwe, Pakistan, Ecuador, Ireland, etc.

The Hong Kong Tourism Board will be the star partner of GITF, showcasing with 52 participating exhibitors, bringing more new experiences and products. This year, the Hong Kong Tourism Board will continue to deepen consumers' understanding of event activities, cultural arts, green outdoors, global cuisine, and nightlife themes in mainland China, promoting new theme-based travel experiences that cater to the interests of different traveler groups and encouraging the industry to launch more diverse travel product combinations and travel discounts.

The Guangzhou International Tourism Expo (GITF) closely follows the development trends of the industry, market, and fashion. This year's exhibition innovatively introduces hot sectors that reflect the direction of "future tourism and culture", including automotive cultural tourism activity zones, study tours, the Bay Area creative IP pavilion, and the GITF online live streaming festival. Additionally, the digital tourism area, intangible cultural heritage area, B&B area, and Bay Area creative sports and tourism area will comprehensively showcase various distinctive tourism products and services. These "specialized, refined, new, and innovative" sectors work together to transform the Guangzhou International Tourism Expo into a high-standard platform for showcasing the latest trends in international tourism.

Not only is the Guangzhou International Tourism Expo an international platform for industry exchanges, but it is also a tourism paradise where consumers can enjoy rich and cost-effective travel experiences. Consumers can choose from a wide range of travel products at one stop, or immerse themselves in a variety of colorful cultural and tourism activities.

At the exhibition site, exhibitors such as Guangdong CTS, Guangzhou Travel Service, Kuoni, Huacheng Cultural Tourism (Golden Horse), Holiday Express, Ctrip, China Travel Service (Hong Kong), China Southern Airlines, AirAsia, MSC Mediterranean Cruises, and others will be fully prepared for promotional activities during the "Travel Fair Month". They will offer a wide range of travel products, multiple discounts, and substantial benefits such as travel subsidy coupons worth tens of thousands of yuan. Exhibitors such as Guangzhou Tower, Guangzhou Metro, Guangzhou TV Station, Tangjing International Travel, and Hello will create interactive experiences for citizens.