Shanghai Tea Trade Expo (SITTE) is themed around "ecology, brand, trade, and development", consistently upgrading the city's internationalization, professionalism, informatization, and large-scale exhibition philosophy. Adhering to new development concepts, it strengthens cooperation between producers and sellers, providing a trading platform for the entire tea industry chain, including manufacturers, distributors, traders, and tea enthusiasts.

As an international metropolis known for its "inclusive" spirit, Shanghai's tea consumption exhibits diversified characteristics with a focus on rationality and quality. Green tea, black tea, oolong tea, dark tea, flower tea, and new tea beverages are the main types of consumption, while white tea and Pu'er tea have emerged as strong contenders in the market, demonstrating significant consumer potential and commercial value. Many tea companies and merchants utilize this high-quality exhibition and trading platform to promote their brands and increase their market share.

The Shanghai International Tea Trade Expo showcases a wide range of products including tea, purple clay, ceramics, tea clothing, incense, tea packaging, tea machinery, bamboo tea utensils, tea home furnishings, tea crafts, tea supplies, and tea spaces, captivating visitors with items such as Korean silver teapots, Japanese iron teapots, and Taiwanese pottery. The tea categories are comprehensive, with all six major tea types equally represented, and the derivative products are rich and varied.

During the exhibition, six measures are implemented focusing on industrial inclusiveness, cultural leadership, financial penetration, online transactions, intangible cultural heritage inheritance, and integration of tea tourism, creating a new path suitable for the development of the tea industry. By combining traditional offline transactions with internet finance, a new business model is developed, injecting fresh momentum into the growth of tea merchants and enterprises.

A healthy life with good tea! The Shanghai International Tea Trade Expo will place greater emphasis on China's top ten regional public tea brands, excellent regional tea brands, leading enterprises, local dominant brands, overseas tea producers, and buyers from consuming countries.