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Firenze Lingerielogo

19th

Maredamare (Florence Swimwear & Lingerie Exhibition)

MAREDAMARE

Dates
Show Hours:
Venue
Fortezza da Basso
Highlights
Italy’s largest and most professional swimwear and lingerie exhibition
Standard booth
Standard booth|9 m² incl. basic setup
Blank booth
Blank booth|From 18 m², construction not included
View Floor PriceBooth Consultation

Group tour

Tour itinerary

Duration6 days / 5 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

17000 CNY/person
View itinerary

Exhibition Data

1/1
Edition
12000㎡
Exhibition area
238
Exhibitors
10000
Visitors

Firenze Lingerie Expo Details

The MAREDAMARE Swimwear Exhibition in Florence, Italy, is the country’s largest specialized trade show for lingerie and swimwear. It brings together the entire value chain—beachwear, accessories, and lingerie—drawing leading global brands and suppliers. Targeting key buyer segments such as specialty retail chains, purchasing groups, and ready-to-wear manufacturers, the event has established itself as a pivotal platform for industry exchange, thanks to its internationally diverse exhibitor lineup and highly focused market positioning.
Industry:
Lingerie fairItalyLingerie fairFirenzeLingerie Expo
Organizer:
UNDERBEACH SRLS
City:
ItalyFirenze
Venue:
Fortezza da Basso
Address:
V.le Filippo Strozzi, 1, 50129 Firenze FI, 意大利

Profile

Maredamare (Florence Lingerie & Swimwear Exhibition) is Italy's largest and most professional swimwear and lingerie exhibition.It is a specialized trade show dedicated to beachwear, accessories, and lingerie. It serves as a premier meeting point for top buyers and highly qualified companies: featuring everything from renowned brands to the largest number of leading Italian and international exhibitors globally.

The previous edition of Maredamare covered a total area of 12,000 square meters, hosting 238 exhibiting companies from China, Hong Kong, Singapore, Germany, France, the UK, the US, Australia, Japan, and more, with 10,000 attendees. With its unique advantages, it is a specialized lingerie industry exhibition targeting large-scale professional distributors.

Visitors include professional chain stores/specialty shops, buying groups, department stores, importers/large wholesalers, garment manufacturers, private label retailers, and other trade professionals.Maredamare's high level of professionalism makes it a unique and large-scale industry networking event in Italy, enjoying an outstanding reputation in the sector.

Maredamare (Florence Swimwear & Lingerie Exhibition) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Maredamare (Florence Swimwear & Lingerie Exhibition): Huber, AELIA ANNA, Bye Bra, CHEZ MOI ITALIA, ENRICO VERSARI, FACTORY MELILLI, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

View more

MAREDAMARE Exhibitior List

Maredamare (Florence Swimwear & Lingerie Exhibition) Range

Underwear:
  • Bras ,
  • Men’s and Women’s Underpants ,
  • Men’s and Women’s Functional Underwear ,
  • Men’s and Women’s Thermal Underwear ,
  • Children’s Underwear ,
  • Seamless Underwear ,
  • Men’s and Women’s Health-Enhancing Underwear ,
  • Professional Lingerie ,
  • Men’s and Women’s Bodysuits ,
  • Women’s Bra Inserts ,
  • Women’s Belly Bands ,
  • Women’s Invisible Underwear ,
  • Women’s Shapewear Shorts ,
  • Seamless Shapewear Shorts ,
  • One-Piece Bodysuits ,
  • Seamless Tank Tops for Men and Women ,
  • Men’s and Women’s Sports Bras ,
  • Women’s Waist Cinchers ,
  • Women’s Shapewear
Swimwear:
  • Bikinis ,
  • Swimming Shoes ,
  • Swimming Caps ,
  • Children’s Swimwear ,
  • Men’s and Women’s Swimming Trunks ,
  • Men’s and Women’s Beachwear ,
  • Men’s and Women’s Swimsuits
Accessories and Related Products:
  • Fabrics ,
  • Trimmings and Accessories ,
  • Shaping Cups for Garments ,
  • Embroidered Lace ,
  • Underwear Accessories and Decorations ,
  • Underwear Machinery

Booth Sales

2026 Firenze Lingerie Ticket Sales

Firenze Lingerie Venue

Fortezza da Basso
Address: V.le Filippo Strozzi, 1, 50129 Firenze FI, 意大利
Fortezza da Basso实拍
Fortezza da Basso实拍图
Fortezza da Basso实景

Firenze Lingerie Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
Blank booth
Blank booth|From 18 m², construction not included
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition