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Milan Retaillogo

Milan Retail and Vending Exhibition, Italy

Venditalia

Dates
Show Hours:
Venue
Fiera Milano
Highlights
One of Europe’s largest and most professional vending machine and retail exhibitions.
Standard booth
Standard booth|9 m² incl. basic setup
405 欧元/平米(16㎡起订)
Blank booth
Blank booth|From 18 m², construction not included
265 欧元/平米
View Floor PriceBooth Consultation

Group tour

Tour itinerary

Duration6 days / 5 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

17000 CNY/person
View itinerary

Exhibition Data

1/2
Edition
32000㎡
Exhibition area
350
Exhibitors
26000
Visitors

Milan Retail Expo Details

The Venditalia Retail and Vending Exhibition in Milan, Italy, is one of Europe’s largest and most specialized trade shows dedicated to vending machines and retail solutions, bringing together key stakeholders such as equipment manufacturers, distributors, operators of unmanned supermarkets, and new‑retail players. The event focuses on cutting‑edge vending‑machine technologies, fresh‑food offerings, and ready‑to‑eat solutions, showcasing emerging trends while addressing critical issues related to healthy eating and food waste reduction. Renowned international brands—including Bauli, LAVAZZA, MARS Chocolate, 3M, and SUZOHAPP—have all participated, making Venditalia a pivotal platform for Chinese companies seeking to expand into the EU market.
Industry:
Retail fairItalyRetail fairMilanRetail Expo
Organizer:
Organizing Committee of the Vending Machine Exhibition, Italian Vending Machine Industry Association, and Fiera Milano International Exhibition Center
City:
ItalyMilan
Venue:
Fiera Milano
Address:
Strada Statale Sempione, 28, 20017 Rho MI, 意大利

Profile

The Milan Retail and Vending Exhibition in Italy (Venditalia), is one of Europe’s largest and most specialized trade shows dedicated to vending machines and retail. It is co-organized by the Self-Serve Vending Committee, the Italian Vending Machine Industry Association, and the Fiera Milano International Exhibition Center.The exhibition targets a professional audience that includes equipment manufacturers from Italy and abroad, distributors from various countries, operators of unmanned supermarkets, new‑retail enterprises, and managers of public‑space operations.

At the Milan Retail and Vending Exhibition in Italy (Venditalia), exhibitors showcase the latest trends and technologies in vending machines and food‑service solutions, covering fresh and ready‑to‑eat products. Beyond product displays, exhibitors also provide consumer‑focused information on topics such as healthy eating and waste reduction, while actively engaging with visitors to gather valuable market insights and forge business relationships.

Among the internationally renowned participants are Italy’s century‑old food brand Bauli, France’s leading payment‑systems provider Ingenico, 3M Italy, the UK’s MARS chocolate company, the U.S.-based SUZOHAPP—a sixty‑year‑old payment‑systems specialist—alongside LAVAZZA, Calfitaly, BRITA, MOCADOR, VENDO Saeco, and others.

Juzhan has repeatedly facilitated the participation of select high‑quality companies! The Milan Retail and Vending Exhibition in Italy (Venditalia)serves as an ideal trade platform for Chinese retail and vending enterprises seeking to enter the European Union market.

Milan Retail and Vending Exhibition, Italy tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Milan Retail and Vending Exhibition, Italy: NAYAX, PAYPRINT SRL, CBL GRAFICHE SRL, Dr. Otto Suwelack Nachf. GmbH & Co. KG, GRUPPO GIMOKA SPA, AquiSense Technologies, and others. The 2028 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

View more

Venditalia Exhibitior List

Milan Retail and Vending Exhibition, Italy Range

Vending and Business Self-Service Equipment:
  • Food and Beverage Vending Machines ,
  • Hot Food Vending Machines ,
  • Full-Line Modular Vending Machines
Payment Systems and Vending Technology:
  • Coin Systems ,
  • Coin Acceptors/Change Dispensers ,
  • Banknote Readers ,
  • Contactless IC Cards ,
  • Non-Cash Payment Systems ,
  • Smart Shopping Terminals ,
  • Handheld POS Terminals ,
  • Desktop POS Terminals ,
  • Currency Counters ,
  • Currency Sorters ,
  • Remote Monitoring Systems ,
  • Route Management Systems ,
  • Data Collection and Reporting Systems ,
  • Wireless Communication Systems ,
  • GPS Global Positioning Systems ,
  • Digital Applications ,
  • Touchscreen Applications ,
  • E-Commerce Applications ,
  • ATM Security Systems
Vending Machine Components:
  • Enclosures ,
  • Sheet Metal Parts ,
  • Lighting ,
  • Micro Motors ,
  • Springs ,
  • Wire Harnesses ,
  • Locks ,
  • Buttons ,
  • Switches

Booth Sales

2028 Milan Retail Ticket Sales

Milan Retail Venue

Fiera Milano
Address: Strada Statale Sempione, 28, 20017 Rho MI, 意大利
Fiera Milano实景图
Fiera Milano实景
Fiera Milano展馆图
Fiera Milano实拍图
Fiera Milano实拍图
Fiera Milano实拍图
Fiera Milano实拍图
Fiera Milano实景图
Fiera Milano展馆图
Fiera Milano实景
Fiera Milano实景
Fiera Milano实景
Fiera Milano实拍

Venue transport

Metro / rail

Take Milan’s Red Line (M1) subway; the final stop is Rho Fiera Station, which is directly connected to the exhibition center—exit the station and you’re there.

Air

Malpensa Airport (MXP): Take the Malpensa Express train to Milan Cadorna Station, then transfer to the Metro Red Line (M1); alternatively, during the exhibition period, use the direct airport shuttle bus (Malpensa Shuttle).

Linate Airport (LIN): First take Bus No. 73 into the city center, then transfer to the Metro Red Line (M1); or, during the exhibition, board the direct bus departing from the airport.

Bergamo Airport (BGY): Take the airport shuttle bus to Milan Central Station, then connect with the metro or train; alternatively, during the exhibition, use the direct shuttle bus (Orio Shuttle).

Train

From Milano Centrale and Milano Porta Garibaldi stations: direct trains to Rho Fiera are available, with a journey time of approximately 14 minutes at the fastest.

Drive

The exhibition center is conveniently located adjacent to several major highways, with easy access via the A4 (toward Venice and Turin), the A8 (toward Varese), and the A9 (toward Como). The venue offers over 14,000 parking spaces, ensuring convenient parking.

Milan Retail Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
405 欧元/平米(16㎡起订)
Blank booth
Blank booth|From 18 m², construction not included
265 欧元/平米
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition