
Milan Retail and Vending Exhibition, Italy
VenditaliaVenueFiera Milano
- 2/1
- Annual
- 32000㎡
- Exhibition area
- 350
- Exhibitors
- 26000
- Visitors
MilanRetail expo Fair Details
- Organizer:
- Organizing Committee of the Vending Machine Exhibition, Italian Vending Machine Industry Association, and Fiera Milano International Exhibition Center
- Venue:
- Fiera Milano
- Address:
- Strada Statale Sempione, 28, 20017 Rho MI, 意大利
Milan Retail and Vending Exhibition, ItalyProfile
The Milan Retail and Vending Exhibition in Italy (Venditalia), is one of Europe’s largest and most specialized trade shows dedicated to vending machines and retail. It is co-organized by the Self-Serve Vending Committee, the Italian Vending Machine Industry Association, and the Fiera Milano International Exhibition Center.The exhibition targets a professional audience that includes equipment manufacturers from Italy and abroad, distributors from various countries, operators of unmanned supermarkets, new‑retail enterprises, and managers of public‑space operations.
At the Milan Retail and Vending Exhibition in Italy (Venditalia), exhibitors showcase the latest trends and technologies in vending machines and food‑service solutions, covering fresh and ready‑to‑eat products. Beyond product displays, exhibitors also provide consumer‑focused information on topics such as healthy eating and waste reduction, while actively engaging with visitors to gather valuable market insights and forge business relationships.
Among the internationally renowned participants are Italy’s century‑old food brand Bauli, France’s leading payment‑systems provider Ingenico, 3M Italy, the UK’s MARS chocolate company, the U.S.-based SUZOHAPP—a sixty‑year‑old payment‑systems specialist—alongside LAVAZZA, Calfitaly, BRITA, MOCADOR, VENDO Saeco, and others.
Juzhan has repeatedly facilitated the participation of select high‑quality companies! The Milan Retail and Vending Exhibition in Italy (Venditalia)serves as an ideal trade platform for Chinese retail and vending enterprises seeking to enter the European Union market.
Milan Retail and Vending Exhibition, Italy tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for Milan Retail and Vending Exhibition, Italy: CAMLOCK SYSTEMS LTD., H-VEND SERVICE KFT., ALTROMERCATO IMPRESA SOCIALE - SOC. COOP., REKICO CAFFE'' SRL, GUANGZHOU JETINNO INTELLIGENT EQUIPMENT CO., LTD, and others. The 2028 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Milan Retail and Vending Exhibition, Italy Photos
Venditalia Exhibitor Directory / E-Magazine
Milan Retail and Vending Exhibition, ItalyRange
Vending and Self-Service Business Equipment:Food and beverage vending machines, heated-food vending machines, full‑range modular vending machines, and more
Payment Systems and Vending Technology:Coin systems, coin acceptors/return mechanisms, banknote validators, contactless IC cards, and cashless payment systems; smart shopping terminals, handheld/desktop POS terminals, banknote counters and sorters, etc.; remote monitoring systems, route‑management systems, data‑collection and reporting systems, wireless communication systems, GPS global positioning systems, digital and touch‑screen applications, e‑commerce solutions, ATM security systems, and more
Vending Equipment Components:Casing, sheet‑metal parts, lighting, micro‑motors, springs, wire harnesses, locks, buttons, switches, and other components(Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited)
Booth inquiry for this edition



2028 MilanRetail Ticket inquiry



MilanRetail Venue
Venue transport
- Metro / rail
Take Milan’s Red Line (M1) subway; the final stop is Rho Fiera Station, which is directly connected to the exhibition center—exit the station and you’re there.
- Air
Malpensa Airport (MXP): Take the Malpensa Express train to Milan Cadorna Station, then transfer to the Metro Red Line (M1); alternatively, during the exhibition period, use the direct airport shuttle bus (Malpensa Shuttle).
Linate Airport (LIN): First take Bus No. 73 into the city center, then transfer to the Metro Red Line (M1); or, during the exhibition, board the direct bus departing from the airport.
Bergamo Airport (BGY): Take the airport shuttle bus to Milan Central Station, then connect with the metro or train; alternatively, during the exhibition, use the direct shuttle bus (Orio Shuttle).
- Train
From Milano Centrale and Milano Porta Garibaldi stations: direct trains to Rho Fiera are available, with a journey time of approximately 14 minutes at the fastest.
- Drive
The exhibition center is conveniently located adjacent to several major highways, with easy access via the A4 (toward Venice and Turin), the A8 (toward Varese), and the A9 (toward Como). The venue offers over 14,000 parking spaces, ensuring convenient parking.
MilanRetail Booth Application

Standard booth Configuration

Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition



















