The China Hong Kong Asian Funeral Fair & Conference (AFE) is the largest and most authoritative funeral exhibition in Asia. The exhibition includes professional exchange meetings and funeral product exhibitions. The conference focuses on sharing funeral customs, services, technology, markets, etc., from different countries, while also engaging in discussions and explorations.

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TheChina Hong Kong Asian Funeral Fair & Conference (AFE) covers all funeral supplies and technical services suitable for both Eastern and Western cultures, targeting emerging markets in the Asia-Pacific and Africa regions, in addition to the European and American markets. Businesses and buyers around the world that operate cemeteries expect to procure funeral products through AFE and participate in a series of high-quality conferences to learn new knowledge and technologies.

(AFE is a biennial event in Asia, with Hong Kong serving as a hub connecting Asia and the international community. The Asian Funeral Fair includes a series of activities: fairs, conferences, and visits. The National Funeral Directors Association (NFDA) brings forward-looking topics from the West. Through these activities, participants can embody the purpose of AFE: "expanding networks, sharing and learning together.")

(AFE aims to create an exchange platform for the funeral industry between East and West, advocating new funeral concepts, promoting new technologies, products, and services, and strengthening cooperation and exchanges to achieve the goal of keeping up with the times in the global funeral industry.)