Shanghai International Adult & Wellness Expo (API EXPO)API EXPO

The Shanghai International Adult & Wellness Expo (API EXPO) is a high-quality exhibition focused on practicality and professionalism; it is a large-scale and highly influential professional event in the adult intimate products sector.

As a rising star in the intimate lifestyle industry, we aspire to see more people embrace "intimacy" as a "trendy lifestyle," and look forward to cross-industry integration accelerating the industry's transparency and mainstream acceptance, ultimately achieving integration, symbiosis, and shared growth. The Shanghai International Adult & Wellness Expo (API EXPO) gathers over 400 domestic and international enterprises, serving as a one-stop, highly efficient B2B trading platform for brand promotion, new product launches, market expansion, and brand reinforcement.

The Shanghai International Adult & Wellness Expo (API EXPO) covers a full spectrum of categories including intimate products, adult toys, contraceptives, general health & wellness, production materials, accessories, and industry media. It comprehensively showcases the latest innovative achievements from the deep integration of cutting-edge technologies like big data and AI with the intimate lifestyle industry, as well as the continuously evolving and upgrading industrial ecosystem empowered by technology.

This edition brings together numerous renowned domestic brands. The products and industry solutions presented by exhibitors fully demonstrate the strong competitiveness and brand-building capabilities of "Made in China." A dedicated International Premium Exhibition Zone has been specially set up, providing a display platform for international brands such as LOMA, ORION, and BlUSH that cannot attend in person. It also offers domestic enterprises convenient foreign trade opportunities, enabling them to connect with premium brands from Austria, Germany, South Korea, New Zealand, the United States, and other countries without leaving China, thereby fostering the integrated development of global intimate lifestyle brands.

Since its inception, the Shanghai API Intimate Lifestyle Expo has been committed to promoting the positive and orderly development of the intimate lifestyle industry, continuously focusing on sexual health education, and exploring the infinite possibilities of the industry with a more open international perspective and keen market insight.