Hangzhou International Fashion Hair Products Expo – Hangzhou Hair Expo

The 8th Qingdao International Fashion Hair Products Expo (CHPE 2026) was successfully held from April 12 to 14 at the Qingdao International Convention & Exhibition Center (Laoshan Hall). Hosted by the CHPE Organizing Committee, this year’s event was themed “Hair Gathers in Qingdao—Trade Connects the World,” and stood as the hair products industry’s most significant annual trade fair.

Exhibition Space and Exhibitor Numbers Reach New Highs. This edition spanned 40,000 square meters, bringing together 800 exhibiting companies from across China. The showcased products covered the entire industry chain, including men’s and women’s wigs, hair extensions, hairpieces, training hair, eyelashes, raw materials for hair products, manufacturing equipment, hair care and growth products, scalp care items, hairstyling tools, and cross-border e‑commerce services. Over 300 renowned brands—including Laisa, Xinbai’an, Xinyue Tianlun, Fengyingxiu, Nanjing Daini, Xingzhimeng, 6D Hair Extensions, Shuangxiu, Muzi, Shuoyu, Qingsidai, Xinrui, Xinfa Xian, Sumei International, Baoyuan Hair, and others—made their collective debut. During the three-day event, more than 60,000 professional visitors attended to explore and procure.

International Participation Reaches Record Levels. Nearly 200 overseas buyers from Europe, North America, the Middle East, Africa, Japan, South Korea, Southeast Asia, and other regions attended the expo. The exhibition halls were bustling with activity, filled with lively discussions and negotiations. Overseas purchasers meticulously compared craftsmanship, materials, and pricing, engaging in continuous sample trials, on-site quotations, and preliminary contract signings. Many exhibitors secured multiple international orders on the very first day, marking a record-high level of global participation and underscoring Qingdao Hair Expo’s pivotal role as a global hub for hair product trade.

The “Wig Innovation Awards” New Product Zone Becomes the Center of Attention.This exhibition zone brings together numerous brands’ annual innovations—highlighting no‑style wigs, all‑lace breathable designs, bio‑scalp technology, technologically advanced cooling hair products, and European and American real‑hair options, all on display. Visitors eagerly engage by touching the materials or trying on samples for comparison, demonstrating keen interest. Beyond showcasing the industry’s most cutting‑edge R&D breakthroughs, this zone also provides buyers with a one‑stop platform for precise product selection.

A Rich Array of Concurrent Events and a Fully Booked Industry Forum. Throughout the show, a series of high‑value sharing sessions were held, covering key topics such as cross‑border e‑commerce trends, practical store operations, and brand‑expansion strategies. The fourth Golden Scissors Wig‑Trimming Competition took place concurrently, with top stylists from the “Freyce Cup – Women’s Division” and the “Azhong Cup – Men’s Division” competing on stage to showcase the ultimate beauty and fashion‑forward styling of both men’s and women’s wigs. In addition, the show presented the industry‑recognized “Five‑Star Store” award, honoring retail outlets that excel in service, reputation, performance, and innovation, thereby setting a benchmark for the entire sector.

Strong Response from Exhibitors and the Industry. Participating companies generally reported that the event attracted high‑quality professional buyers with clear purchasing intentions. Many firms noted that they secured multiple overseas orders on the very first day, underscoring the show’s role as a central platform for expanding into international markets and connecting with global clients. As an important hub for China’s hair‑product industry and a major international trade port, Qingdao provided an efficient venue for companies seeking to broaden their global reach. Attendees agreed that CHPE has become China’s most influential specialized exhibition for hair products—a strategic platform for companies to showcase their offerings, engage with customers, gain insights into emerging trends, and expand into global markets.