Beauty Lifestyle Expo - Yimeishang Consumer Goods ExpoBEAUTY LIFESTYLE EXPO

The Beauty Lifestyle Expo - Yimeishang Consumer Goods Expo (BEAUTY LIFESTYLE EXPO) extends an invitation to the entire industry and global partners to explore new opportunities and shape the future. Through this premier global event, Yimeishang will provide in-depth analysis across four core dimensions: brand positioning, retail dynamics, traffic acquisition, and product innovation, empowering upstream and downstream partners to discover new pathways for counter-cyclical growth.

Backed by the trust and support of domestic and international brand/factory exhibitors, retail sellers, and industry KOLs, the expo has established itself as a leading trade exhibition in the cosmetics and consumer goods sector. It also serves as a crucial platform for enterprises seeking to enter the Chinese market.

Guided by its strategic focus on precise traffic, cutting-edge channels, trending categories, and innovative engagement models, Yimeishang is committed to continuously exploring new industry channels to empower exhibitors. This edition will feature dedicated pavilions for overseas brands, domestic brands, and premium manufacturers, alongside seven trending forums where industry authorities will provide expert insights into market developments and share practical experiences. Specialized visitor delegations will include retail seller groups, KOL/influencer tours, and overseas influencer & buyer delegations. The expo comprehensively covers diverse channel roles, including individual online retailers, platform buyers, community group buying leaders, live streamers, KOLs, pharmacy OTC purchasers, offline chain stores, department stores & supermarkets, brand product managers, regional distributors, and wholesalers.

The Beauty Lifestyle Expo will continue to open up new procurement channels for exhibitors, actively leverage its role as an industry leader, and utilize its platform's resource aggregation effect for precision marketing. By bringing together omnichannel buyers from both online and offline sectors, the expo aims to expand domestic and international cosmetics and consumer goods markets, achieving mutual success!