The Hangzhou International Professional Hair Products Expo (CHPE) is a leading, industry‑wide, and authoritative trade show dedicated to the hair products sector. The event aims to establish an efficient platform for business and trade, integrating product exhibitions, technological R&D, new‑product launches, trade matchmaking, industry forums, and cross‑border sourcing. Past editions have brought together renowned brands such as Laisa, showcasing cutting‑edge wig products and innovative technol
The Exhibition Value of the China International Hair Products Expo (CHPE)
- One of the largest and most comprehensive annual events in the global hair products industry. Hosted by the China Chamber of Commerce for Import & Export of Light Industrial Products, CHPE has been successfully held for many consecutive editions and is widely recognized as a highly influential professional trade show in the global hair products sector. Against the backdrop of ongoing industrial upgrading, accelerated brand transformation, and rapid growth of cross-border e‑commerce in China’s hair products industry, the expo is regarded by the industry as a leading indicator of sectoral development and a core platform for companies seeking to expand both domestic and international markets.
- A one-stop showcase covering the entire industry value chain. The exhibition encompasses finished products such as hairpieces, hair extensions, hair wefts, training hair, hair accessories, and eyelashes, as well as raw materials, auxiliary supplies, manufacturing equipment, packaging design, and cross-border e‑commerce services—spanning every link in the industry’s full value chain. From everyday commuter styles to cutting-edge designer pieces, and from essential basic items to high-end custom solutions, exhibitors can seamlessly integrate product display, brand exposure, and business negotiations all under one roof.
- Precise matchmaking with key domestic and international buyers and distribution channels. Leveraging the organizer’s global database of professional buyers, the expo employs a targeted invitation strategy to attract high-quality overseas purchasers from over 100 countries and regions across Europe, the Americas, the Middle East, Africa, Southeast Asia, and beyond. At the same time, it brings together domestic distributors, brand owners, e‑commerce sellers, livestreaming agencies, and other omnichannel procurement stakeholders. Dedicated negotiation zones are set up on-site, offering end-to-end services that combine pre‑event matching with on‑site connections, helping enterprises efficiently reach customers worldwide and achieve “global reach without leaving home.”
- Unique value for Chinese enterprises: a strategic engine for seizing opportunities in brand globalization and e‑commerce transformation. As the world’s largest producer and exporter of hair products, China’s hair industry stands at a pivotal juncture—shifting from “OEM/ODM” toward “independent brands,” and from traditional foreign trade to cross-border e‑commerce. CHPE serves as a central platform for companies to showcase their own brands, connect with international clients, and develop online sales channels. The expo gathers industry leaders such as Rebecca and Ruimei, while collaborating with major hair‑product production hubs including Xuchang, Qingdao, Taihe, Shaoyang, and Juancheng, thereby establishing a comprehensive industry-wide matrix spanning “raw materials–manufacturing–finished goods–supporting services.” Participating enterprises can leverage this platform to access premium global resources and gain a competitive edge in advancing their brands internationally.
- A Cutting-Edge Platform for Technological Innovation and Industry TrendsAt the exhibition, new technologies and products—including mold-free wigs, all-lace breathable styles, bio‑scalp technology, technologically advanced cooling hair products, 3D‑scanning equipment for custom wigs, AI‑powered head‑shape scanning and modeling, and automated hair‑weaving systems—have become major highlights. The event aligns closely with the hair‑products industry’s evolving trends toward fashionability, branding, intelligence, and health, enabling participating companies to promptly access critical insights on technological advancements, consumer trends, and channel transformations.