The Zhengzhou International Hotel and Catering Expo (HOTELEX) is part of the HOTELEX series that has been established on the basis of the Shanghai parent exhibition. It has set out a global layout strategy of "focusing on the Yangtze River Delta, stabilizing the Guangdong-Hong Kong-Macao Greater Bay Area, exploring the central and western regions, and moving towards Southeast Asia". This cooperation with Frozen Cube not only represents another significant local practice for Shanghai Bolhwa Exhibition, breaking through into the market of the "granary of the Central Plains", but also pushes Frozen Cube to take a critical step from Henan to the whole country and even globally.

As a leading Sino-foreign cooperative exhibition company in China, Shanghai Bolhwa boasts several renowned exhibition brands under its wing. Among them, the HOTELEX Shanghai Hotel and Catering Expo is its flagship project in the hotel and catering industry, recognized as the largest and most influential hotel and catering industry event in Asia. The exhibition covers various sectors including commercial kitchen equipment, tableware, high-end food ingredients, beverage supply chain, coffee and tea supply chain, baking ice cream equipment and raw materials, wine, food processing and packaging machinery, franchising and franchise resources, etc., spanning the entire industrial chain.

United we stand, strong we thrive! Both parties will bring unprecedented value and opportunities to exhibitors, audiences, and the entire industry through deep collaboration. This partnership marks a new chapter in the Chinese exhibition industry, setting a new benchmark for industry development, and leading the industry towards a more prosperous and innovative future.