Beijing Gifts & Home Products Fair (GIFTS & HOME)GIFTS & HOME

The Beijing Gifts & Home Products Fair (GIFTS & HOME) is organized by Reed Exhibitions.Having deeply cultivated the northern China gift distribution channels and accumulated a comprehensive database of professional buyers, it is widely recognized as the flagship gift and home exhibition in northern China. It serves as an indispensable platform for high-quality manufacturers, brand operators, original designers, and international brands to tap into the northern gift market.

For the first time, this edition features an E-commerce Sourcing Pavilion dedicated to online retail. The pavilion covers trending e-commerce categories including smart technology, premium lifestyle products, personal care & cosmetics, home goods, pet supplies, maternal & baby toys, office equipment & consumables, food & agricultural products, outdoor gear, and textiles. This initiative aims to facilitate resource matching and supply chain integration for the e-commerce sector.

Covering an exhibition area of 44,000 square meters, the fair hosts nearly 1,300 brands and enterprises, showcasing over 20 product categories such as smart home appliances, cultural & creative IP merchandise, and craft collectibles. Additionally, from exquisitely packaged seasonal specialty foods to New Chinese-style handbags, this edition features a curated selection of time-honored brands and emerging domestic brands, highlighting the renewed vitality of Chinese homegrown products.

The Beijing Gifts & Home Products Fair (GIFTS & HOME) organizers have integrated the highly popular influencer live-streaming marketing strategy, inviting several well-known online personalities to broadcast live from the exhibition floor. This provides comprehensive promotion for the fair and exhibitors' products, engaging their followers and significantly amplifying the brand influence of GIFTS & HOME.