The Shanghai International Chain Franchise Exhibition (SFE) is a significant platform for promoting the development of the chain franchise industry and facilitating information exchange. It has always been committed to driving the development of the chain franchise industry and providing investors with integrated information resources for brand franchising, becoming an efficient bridge for connecting high-quality chain brands with investors.

Facing new market conditions and demands, SFE not only maintains its original strengths but also introduces new features and products that adapt to new changes and meet new needs, creating a platform that integrates store model investigation, brand product and service experience, and business policy negotiations. At the same time, it organizes professional concurrent activities such as brand selection, industry high-level forums, brand roadshows, thematic matching meetings, and franchising public classes to achieve front-end commercial information symmetry for chain brands and professional buyers, providing participating enterprises and professional audiences with a platform to deeply understand the hotspots of the chain market and trends in franchise investment.

The Shanghai International Chain Franchise Exhibition (SFE) will continue to deepen the domestic franchise investment market, showcasing over 120 mainstream sub-sectors in the four major categories of catering, retail, services, and chain resources, with industry benchmark brands and powerful emerging brands gathered together.

As a bellwether and a highly influential industry event in the chain franchise sector, SFE has received recognition from various sectors of the industry. The exhibition gathers excellent representatives of chain franchise brands and professional audiences, providing them with opportunities for face-to-face communication and cooperation, promoting precise and efficient matching between brands and audiences. (The content of this article belongs to JuZhan Network and is prohibited from being forwarded without permission.)

Professional activities at the Shanghai International Chain Franchise Exhibition (SFE) are an indispensable part of quality exhibitions. SFE has constructed a series of high-quality professional activities that align with current hot topics, including industry high-level forums, annual influence series selection activities, brand strategy release conferences and roadshows, and business resource matching meetings.