Shanghai International Franchise Exhibition (SFE)

Established in 2005, the Shanghai International Franchise Exhibition (SFE) is a leading professional exhibition for franchise investment across all business formats in China, recognized for its scale and the high caliber of exhibiting brands. It is widely regarded as the industry benchmark for the franchise market. (Copyright of this content belongs to Jvzhan. Reproduction without permission is prohibited.)

The Shanghai International Franchise Exhibition (SFE) covers over 120 mainstream market segments across four major sectors: Food & Beverage, Retail, Services, and Franchise Resources. It integrates store format evaluation, brand product and service experience, and franchise terms negotiation. The exhibition also organizes a diverse range of concurrent professional events, including brand awards, industry summits, brand roadshows, B2B matchmaking sessions, and franchise seminars, all designed to bridge cutting-edge commercial information between franchise brands and professional buyers. This provides a platform for exhibitors and professional visitors to gain in-depth insights into market hotspots and franchise investment trends.

As the industry benchmark for franchising! The Shanghai International Franchise Exhibition (SFE) is a dynamic and opportunity-rich business event. Its appeal lies not only in the diversity of exhibits but also in its rich content and comprehensive services, offering a unique platform for those eager to enter the franchise industry.

The exhibition invites leaders from authoritative associations, industry experts, and brand representatives to focus on market hotspots through forums, roadshows, live streams, and investment promotion conferences. By combining these insights with the actual conditions of exhibiting brands, the event provides investors with professional and targeted solutions. This helps investors accurately identify current franchise investment opportunities, highlights the differentiated attributes of exhibiting brands, enables professional visitors to grasp key information at a glance, and accelerates the conversion of franchise investment intentions.

In addition to attracting numerous high-quality domestic and international exhibitors to showcase their products, services, and store formats on-site, the Shanghai International Franchise Exhibition (SFE) will also feature a series of captivating events, delivering immense value and opportunities for investors.