China Shanghai Franchise & Chain Store ExhibitionSFE

The Shanghai International Franchise Expo (SFE), founded in 2005, is China’s leading full‑range franchise investment exhibition in terms of scale and the caliber of participating brands, and is widely recognized within the industry as a key indicator of franchise market trends. (Copyright of this content belongs to Jufair; unauthorized reproduction is prohibited.)

The Shanghai International Franchise Expo (SFE) covers more than 120 mainstream sub‑sectors across four major categories—food & beverage, retail, services, and franchise resources—integrating store‑type site visits, brand‑product and service experiences, and business‑policy negotiations. In addition, the event meticulously organizes a diverse array of concurrent professional activities, including brand selection programs, industry summits, brand roadshows, specialized matchmaking sessions, and franchising masterclasses, designed to ensure information symmetry between franchisors and professional buyers. These initiatives provide exhibitors and trade visitors with a platform to gain deep insights into current franchise market hotspots and investment trends.

As a benchmark for the franchise industry!The Shanghai International Franchise Expo (SFE) is a vibrant commercial event brimming with opportunities. Its appeal lies not only in the diversity of exhibits but also in its rich content and comprehensive services, offering a unique platform for those eager to enter the franchise sector.

The expo invites leaders from authoritative associations, industry experts, and brand representatives, who, through forums, roadshows, live streams, and investment‑promotion conferences, address pressing market issues and tailor their presentations to the specific needs of exhibiting brands. This provides investors with expert, targeted insights, helping them accurately identify emerging franchise investment opportunities, highlight the distinctive attributes of participating brands, and enable professionals to quickly assess and act on these prospects, thereby accelerating the realization of investment intentions.

In addition to attracting numerous high‑quality domestic and international exhibitors to showcase their products, services, and store concepts,the Shanghai International Franchise Expo (SFE) will also present a series of compelling events, delivering boundless value and opportunities to investors.