Shanghai International Lure Fishing and Tackle ExhibitionShanghai Lure Fishing Show

The Shanghai International Lure Fishing and Gear Exhibition (hereinafter referred to as the “Lure Show”) is China’s only interactive exhibition dedicated exclusively to the sport of lure fishing. Each year, it expands rapidly, introducing groundbreaking innovations and leading with compelling themes.

The Shanghai International Lure Fishing and Gear Exhibition seamlessly integrates star‑studded interactions, hands‑on product experiences, business matchmaking, cultural outreach, and event promotion, attracting a large contingent of industry professionals for observation and learning, while delighting enthusiasts of all levels. It has become an annual gathering that brings together the entire lure‑fishing community. Notably, the organizers continue to ramp up marketing efforts in emerging markets, increasing public awareness of lure fishing and encouraging broader participation, thereby injecting fresh vitality into the sector. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)

As an integral component of the Shanghai Travel Expo, the Shanghai International Lure Fishing and Gear Exhibition establishes a comprehensive, end‑to‑end industrial platform encompassing “lure fishing + water sports + outdoor activities.” By deeply integrating with the tourism sector, it jointly elevates the quality of destination offerings in lure fishing, water sports, and related fields, fostering new business models, extending supply chains, and generating added value. This initiative builds a robust “industry-wide alliance,” truly enabling mutual empowerment between the lure‑fishing and tourism sectors.