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The Shanghai International Lure Fishing and Equipment Exhibition (abbreviated as the Lure Show) is the only interactive exhibition in China dedicated to the lure sport. Every year, it expands rapidly with extraordinary innovations and themes leading each year.

The Shanghai International Lure Fishing and Equipment Exhibition seamlessly integrates star interaction, product experience, business negotiations, cultural dissemination, event promotion, and other aspects, attracting a large number of industry professionals for observation and learning, making it an annual gathering for lure enthusiasts. What's more noteworthy is that the organizers continuously increase promotional efforts in emerging markets, enabling more people to understand what lure sports are and participate in them, bringing fresh blood to the industry. (The content of this article is owned by JuZhan Network, unauthorized forwarding is prohibited)

As an important part of the Shanghai Travel Expo, the Shanghai International Lure Fishing and Equipment Exhibition builds a full-industry-chain platform integrating "lure + water sports + outdoor". It also deeply integrates with the tourism industry, jointly improving the quality of tourist destinations in lure sports, water sports, etc., fostering new business models, deriving industrial chains, creating new value, and building the entire industry's "big alliance", truly realizing the mutual empowerment between the lure industry and the tourism industry.)