Hangzhou Maternal, Infant & Children’s Products Exhibition – Haichuang WeekHi Innovation Week

The Hangzhou Maternal and Infant Products & Children’s Goods Exhibition—Hi Innovation Week—is proudly presented by CBME. This year’s Hi Innovation Week will bring together over 1,000 brands spanning the broader maternal and infant sector, covering maternal and infant products, children’sfood, women’s health, parent–child lifestyle offerings, and cross‑industry innovation categories. The exhibition underscores a “diverse range of exhibits, beyond just maternal and infant products,” leveraging trend‑driven curation and immersive, scenario‑based presentations to continually expand the boundaries of the broader maternal and infant industry.

As a key professional platform marking the start of the year for the broader maternal and infant sector, this edition of the show is themed “Nurturing Emerging Inspiration in Softness.” Centered around three core pillars—trend‑setting products, channel transformation, and content innovation—the event creates an integrated ecosystem for brand growth and resource alignment.

According to the organizing committee, more than 25,000 new‑channel buyers and key purchasing decision‑makers are expected to attend, representing over 30 distinct professional buyer segments. Onsite, more than ten specialized sourcing and matchmaking events will be held, while off‑exhibition periods will see closed‑door sourcing sessions coordinated with leading e‑commerce platforms, establishing a dual‑cycle engagement model that spans both the exhibition period and the full year.

With an exhibition area of approximately 30,000 square meters, the Hangzhou Maternal and Infant Products & Children’s Goods Exhibition—Hi Innovation Week—adopts a premium‑focused presentation strategy. Through streamlined circulation routes and high‑density networking opportunities, it enhances exhibitors’ visibility and boosts on‑site conversion rates.

Against the backdrop of ongoing consumption upgrades and channel diversification within the maternal and infant space, Hi Innovation Week reinforces a tripartite structure encompassing “new channels, major buyers, and content‑driven e‑commerce,” helping brands seamlessly integrate online and offline touchpoints and close the loop from initial awareness and engagement through to final transaction.

As consumer segmentation deepens and content‑driven marketing gains traction, the maternal and infant industry is shifting from category‑level competition toward ecosystem‑wide rivalry. Anchored by trend‑oriented curation and comprehensive channel integration, the Hangzhou Maternal and Infant Products & Children’s Goods Exhibition—Hi Innovation Week—provides systematic support to help brands seize the annual market rhythm.