China Shanghai International Electric Motor Exhibition

The Exhibition Value of MOTOR CHINA

• A leading platform in China’s motor industry, with over two decades of brand-building expertise.Since its inception in 2001, the exhibition has grown through more than twenty editions to become a benchmark event for the Chinese motor industry. Centered on motor manufacturing, it encompasses the entire upstream and downstream value chain, including magnetic materials, bearings, production equipment, sensors, couplings, transmission systems, wires, and other related components. As a comprehensive trade show integrating industrial exposition, business negotiations, and high-level forums, MOTOR CHINA provides enterprises with a strategic gateway to showcase their technological prowess, stay attuned to industry trends, and connect with global resources.
• Comprehensive coverage of the entire industry chain, presenting all four major segments.The exhibit range spans four core categories: motors (including small and medium-sized motors, micro‑motors, stepper motors, DC motors, new‑energy motors, explosion‑proof motors, servo motors, etc.); motor control systems and devices (such as relays, drives, sensors, controllers, inverters, and servo systems); ancillary products and materials (including commutators, bearings, electromagnetic wires, enameled wires, permanent magnet materials, insulating materials, etc.); and testing instruments and equipment (such as winding machines, stamping presses, testing devices, dynamic balancing machines, etc.). From critical components to complete systems, and from traditional manufacturing to intelligent upgrades, the exhibition fully showcases the innovative achievements across the entire motor industry value chain.
• Attracting top-tier international buyers, delivering outstanding procurement outcomes.Each year, the exhibition draws tens of thousands of professional buyers from over 30 provinces, municipalities, and autonomous regions nationwide, spanning sectors such as machinery and equipment, power transmission, automotive, electrical appliances, and fans. More than 85% of visitors establish cooperation intentions with exhibitors, demonstrating strong exhibition ROI. Participating corporate representatives include industry leaders such as China Aerospace, Schaeffler, GE, Bosch, Hyundai, Siemens, ABB, Nidec, Shanghai Electric Group, Wolong Electric, CSSC, Gree Electric, Hitachi, Dongfang Electric, and many others. For Chinese enterprises, participation offers an unparalleled opportunity to engage directly with end‑users and obtain precise market feedback.
• Pioneering a “three‑in‑one” model, fostering deep integration among industry, academia, research, and application.By leveraging a unique format that combines a specialized exhibition, a trade fair, and a conference—integrating exhibitions, order‑placement events, and seminars—and bringing together manufacturers, distributors, component suppliers, and service providers, the exhibition sets a benchmark for international motor industry events, characterized by market relevance, technical sophistication, tangible results, a well‑defined target audience, and distinctive program offerings. Concurrently held industry events, such as the China International Forum on High‑Quality Motor Development and the Industrial Equipment Manufacturing Industry Chain Matchmaking Conference, gather leading experts to engage in in‑depth discussions on hot topics like smart manufacturing, energy efficiency, and digital transformation, providing authoritative guidance for corporate strategic decision‑making.
• An efficient, precision‑driven business‑matching platform, helping enterprises expand into global markets.Exhibiting companies can engage face‑to‑face with domestic and international buyers and manufacturers at the venue, maintain and strengthen their sales networks, gain direct insights into end‑user preferences regarding new products and technologies, and swiftly capture emerging market trends. With 87% of visitors establishing cooperation intentions with exhibitors, the exhibition underscores its robust commercial conversion capabilities. Additionally, extensive media coverage enhances corporate visibility and opens up effective channels for attracting more potential customers.