The International Convention & Exhibition Industry CEO Shanghai Conference (CEO) has been held annually since 2014. Over the years, the Shanghai Conference has gained widespread recognition in the international exhibition industry. Notable international organizations such as the Global Association of the Exhibition Industry (UFI), the Independent Show Organizer Association (SISO), and the International Association of Exhibitions and Events (IAEE) have almost annually sent their chairmen, managing directors, and other senior officials to attend. Since 2018, UFI has taken on the role of strategic partner, providing greater support and assistance in setting the agenda, inviting guests, and international promotion.

The International Convention & Exhibition Industry CEO Shanghai Conference (CEO) attracts 'C-level' entrepreneurs, government business authorities, and industry leaders from 20 countries and regions. The discussion topics include "Belt and Road Initiative and International Exhibition Industry", "Transformation and Inheritance - The Future Decade of China's Exhibition Industry", "New Landscape, New Expectations, New Growth - The Mission of the Global Exhibition Industry", and "Boosting and Refining - Strategic New Opportunities in the Global Landscape of Change". These topics are closely related to the development of the industry and focus on issues of common concern among 'C-level' personnel in the industry.

"Exhibition Innovation, Driving Sustainable Development" is an important trend and core issue in the current exhibition industry. As the global economy transforms and environmental awareness strengthens, exhibitions, as a key platform for connecting industries and promoting economic exchanges within them, urgently need to achieve sustainable development through innovative means.

Against this backdrop, the International Convention & Exhibition Industry CEO Shanghai Conference (CEO) focuses on the theme of 'Exhibition Innovation, Driving Sustainable Development', identifying the certainty of development opportunities in the new era of global exhibitions amidst uncertainty.

This conference focuses on technological innovation, model renewal, and ecological reconstruction, driving the industry towards greener, digital, and integrated directions; it delves into how the exhibition industry can use innovation as a driver to reshape the industrial value chain, promote integration between exhibitions and cities, and contribute to high-quality economic development while practicing low-carbon operations and resource recycling, thereby offering Chinese wisdom and solutions to the global exhibition industry.