The Indonesia Toys & Baby Products Expo (IBTE Indonesia) is the largest international baby products and toy exhibition in Indonesia, gathering international brands and manufacturers. Due to the younger population in Indonesia, the market share for toys and baby products is substantial.

Located in Southeast Asia, Indonesia straddles the equator and borders Papua New Guinea, East Timor, Malaysia, and is opposite Thailand, Singapore, the Philippines, Australia, and other countries across the sea. It guards the Strait of Malacca and is located at the 'crossroads' of Asia and Oceania, the Pacific and the Indian Ocean, radiating a market of 600 million people in ASEAN. Its geographical location is extremely important. Indonesia is the procurement hub of Southeast Asia and an excellent gateway to the Southeast Asian market.

Approximately 5 million newborns are born in Indonesia each year, with a population of children under 14 years old around 65 million. The large number of infants and children drives the continuous rise in demand for various types of toys and infant and children's products in Indonesia.

For distributors, suppliers, agents, and retailers, it's an excellent opportunity to interact with brands and manufacturers, allowing them to immediately see the cutting-edge products on the market. For Chinese toy and children's product companies, IBTE Indonesia is the best trade platform for entering the Indonesian market.