The Brazil São Paulo Fruit and Vegetable Exhibition (Fruit Attraction São Paulo) is one of the world's leading references for fruit and vegetable marketing organized by IFEMA MADRID and FEPEX. It is a meeting point for establishing new solid business relationships and opportunities in the new global market. As an internationalization process of the global reference brand, it will be held in Brazil, Latin America.

Focused on fresh fruits, vegetables, organic products, post-harvest technology, and smart agriculture, the Brazil São Paulo Fruit and Vegetable Exhibition (Fruit Attraction São Paulo) aims to provide a high-quality trade platform for fruit and vegetable companies worldwide to enter the South American market.

In addition, the exhibition also provides a communication platform where exhibitors and visitors can share best practices, discuss the latest trends, and establish business contacts. Exhibitors can showcase various types of fruits and vegetables, such as apples, pears, bananas, strawberries, watermelons, grapes, tomatoes, cucumbers, peppers, etc.

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