The International Handicraft Fair of Florence, Italy (MIDA) was established in 1931 and is the first handicraft fair and market in Italy, with its history closely linked to that of Florence and Tuscany. Today, Florence and Tuscany remain ideal places for promoting, developing, and researching this field. Traditionally, craftsmanship and creativity have played an important role in the local economy and socio-cultural structure.

Artisans and handicraft enterprises of all sizes and backgrounds are welcome to participate, allowing visitors to experience the richness, diversity, and high quality of this industry which is attracting increasing attention.

As the oldest and most influential handicraft exhibition in Italy! The International Handicraft Fair of Florence, Italy (MIDA) attracts over 530 top exhibitors from more than 30 countries and regions around the world each year, gathering more than 60,000 professional buyers and visitors. The 35,000 square meter exhibition space becomes the core stage for global handicraft exchange.

The exhibition offers a wide range of products, covering nine core categories, including clothing accessories, traditional handicrafts, home furnishings, beauty health products, design and innovation, industry publications, creative products, gold and jewelry, as well as food and wine products. All participating companies can enjoy one-stop infrastructure support provided by the organizer, including booth zoning planning, power supply access guarantee, and basic booth decoration.

Poly Exhibition, as a leading enterprise in the outbound exhibition service industry, has won customer trust with accurate market positioning and quality services, helping enterprises sail overseas. The China Italy Chamber of Commerce once again collaborates with Firenze Fiera S.p.A., inviting Chinese quality enterprises to attend this top European handicraft feast.