MIDA International Handicrafts Fair (Florence)MIDA

Established in 1931, the MIDA International Handicrafts Fair (Florence) is Italy's first crafts fair and market, with a history deeply intertwined with that of Florence and the Tuscany region. To this day, Florence and Tuscany remain the ideal hub for promoting, developing, and researching this sector. Traditionally, craftsmanship and creativity have played a vital role in the local economic and socio-cultural fabric.

Artisans and craft enterprises of all sizes and backgrounds are welcome to exhibit, allowing visitors to experience the richness, diversity, and high quality of this industry, which seamlessly blends tradition with innovation and is attracting growing attention.

As Italy's oldest and most influential handicrafts exhibition, MIDA attracts over 530 top exhibitors from more than 30 countries and regions annually, drawing over 60,000 professional buyers and visitors. Its 35,000-square-meter exhibition space serves as a premier global stage for handicraft exchange.

The exhibition features an extensive range of products across nine core sectors: fashion accessories, traditional handicrafts, home decor, beauty & wellness products, design & innovation, trade publications, cultural & creative products, gold & jewelry, and food & beverages. All exhibitors benefit from one-stop infrastructure support provided by the organizer, including booth zoning, power supply, and basic booth decoration.

As a leading outbound exhibition service provider, Juzhan Exhibition has earned client trust through precise market positioning and high-quality services, empowering Chinese enterprises to expand globally. In renewed collaboration between the Italian Chamber of Commerce in China and Firenze Fiera, the MIDA International Handicrafts Fair cordially invites premium Chinese enterprises to join this premier European handicrafts showcase.