TEA TAIWAN - Taiwan Tea ExpoTEA TAIWAN

TEA TAIWAN is the largest and most prestigious tea industry event in Taiwan. It attracts professionals from diverse sectors including tea production, processing equipment, tea ware, brand channels, and food & beverage. Notable attendees include major food industry enterprises such as Ten Ren Tea, Kuang Chuan Dairy, Uni-President Enterprises, and King Car Group, as well as representatives from farmers' associations across Taipei, New Taipei, Taoyuan, Hsinchu, Kaohsiung, Taitung, and Hualien.

Featuring a diverse program of creative tea beverage competitions, award ceremonies, tea art performances, and international exchanges, the event showcases the innovation, diversity, and global perspective of Taiwan's tea culture. Activities include signature tea drink showcases, domestic tea and coffee selection contests, tea culture history sharing sessions, and hand-rolled tea ball experiences. Through various performances, lectures, and interactive activities, visitors can immerse themselves in the rich tapestry of Taiwan's tea industry and tea art culture.

The "Tea Tour Map" connects five major tea-growing regions: Northern Taiwan, Taoyuan-Hsinchu-Miaoli, Central & Southern Taiwan, Eastern Taiwan, and High Mountain areas, highlighting Taiwan's diverse terroir and signature teas. The regional map clearly illustrates the unique characteristics of each area, helping visitors quickly grasp the differences between tea varieties. This platform not only enhances the visibility and origin recognition of tea merchants but also strengthens brand communication, successfully attracting more potential buyers.

TEA TAIWAN features highlights such as tea tasting and tea art experiences, assisting visitors in planning their routes based on personal interests. With a more organized schedule, attendees can gain in-depth insights into tea characteristics during the exhibition and engage in more effective communication and interaction with participating tea farmers and brands.