Shanghai International Exhibition on Assistive Devices and Rehabilitation Healthcare – Shanghai Senior ExpoAID

The Shanghai International Exhibition on Assistive Devices and Rehabilitation Healthcare (AID, commonly known as the Shanghai Senior Expo) is China’s leading trade show for the welfare industry. Since its inception in 2000, it has consistently ranked among the world’s premier events of its kind.With over a thousand exhibits, it offers a one-stop platform to meet the procurement and business‑matching needs of diverse professional buyers, providing an exceptional forum for sharing insights on cutting-edge products and gaining a deeper understanding of industry trends.

As always, the Shanghai Senior Expo will showcase the annual flagship presentations of top-tier brands in the elderly care sector. Established industry leaders such as Taikang Health Investment, Jiuru City, Renshoutang, Zizai’an, Jinzhifu, Panasonic, Ankangtong, Kaili, Laibang, Tiankang, and Shidao will make high‑profile appearances. In recent years, the event has also emerged as an ideal gateway for companies from other sectors—such as Kuaishou, TOCLAS, and the Industrial and Commercial Bank of China—to engage with the aging‑care market. Additionally, tech giants like Qingdao Haier, Philips of the Netherlands, Mitsubishi of Japan, UBTECH, and Qisheng have joined the expo, further enhancing its appeal.

Moreover, in the food and catering segment, domestic and international brands including Yuanyuan Catering, Lao Youji, and Saroya will present end‑to‑end solutions, ranging from easy‑to‑eat foods to senior‑focused meal‑service offerings. Meanwhile, in the dementia‑care category, companies such as Mimi Zhikang and Jinzhu Technology are pioneering innovative approaches that integrate recreational activities—like games and fitness—with cognitive‑training programs, exemplifying the refined and diversified scope of this year’s exhibition lineup.

China’s vast and rapidly growing silver‑economy market continues to attract increasing attention from global players in the elderly‑care sector. At this year’s Shanghai Senior Expo, Japanese exhibitors will once again be represented through independent displays, joint corporate pavilions, and the JETRO national pavilion, with overall participation expected to surpass last year’s figures. Japan remains one of the countries with the highest level of engagement in China’s aging‑care market.

In addition to Japan, which maintains a strong presence in China’s elderly‑care market, the Netherlands will also participate prominently as a national delegation. Leading Dutch brands—including Philips, Jianyingmei, and Bozuke—have confirmed their attendance. To date, a total of 15 countries and regions, including Austria, Australia, Belgium, Germany, the Netherlands, France, the United States, Japan, South Korea, Sweden, the United Kingdom, Israel, mainland China, Hong Kong, and Taiwan, have confirmed their participation.

The development of the silver economy has become a key societal priority. The Shanghai Senior Expo continues to focus on three core pillars—exhibit diversity, international exhibitor representation, and industry‑driving initiatives—to deliver a high‑quality, high‑impact gathering for the elderly‑care sector.