The Hangzhou International Fashion E‑Commerce Supply Chain Expo (TSCI) is themed “New Forces, New Materials, New Scenarios,” offering a fresh showcase of trending apparel and emerging styles, including direct‑to‑consumer ready‑to‑ship products, functional fabrics, New Chinese‑style fashion, and sportswear/outdoor gear. Leveraging years of accumulated data on professional buyer profiles, the organizing committee will implement multi‑faceted, targeted marketinThe Value of Participating in the Hangzhou Apparel E‑Commerce Supply Chain Expo
- The Hangzhou International Apparel E‑Commerce Supply Chain Expo (TSCI) is China’s first specialized exhibition dedicated to the apparel e‑commerce supply chain. Leveraging Hangzhou’s unique advantages as the “E‑Commerce Capital of China” and the “No. 1 City for Livestreaming E‑Commerce,” it has evolved into the most influential industry event in the apparel e‑commerce sector, widely recognized as a bellwether for the supply chain and a central hub for traditional apparel enterprises undergoing digital transformation.The expo is organized by the Textile and Apparel Industry Internet Research Institute and Fangke Holdings. Since its inception, it has been successfully held for multiple editions, establishing itself as a strategic platform linking the apparel supply chain with e‑commerce channels through its deep focus on the vertical segment of apparel e‑commerce.
- The core value of participation lies in the expo’s platform attributes, which precisely connect e‑commerce channel resources, coupled with a highly concentrated pool of professional buyers.The expo brings together mainstream e‑commerce platforms such as Taobao, Douyin, Kuaishou, Xiaohongshu, TEMU, Shein, along with MCN agencies, livestreaming influencers, and private‑domain group leaders—new‑channel buyers. Its professional audience encompasses apparel brands, e‑commerce sellers, livestreaming agencies, cross‑border e‑commerce merchants, and other key decision‑makers. In 2025, the expo attracted over 700 high‑quality supply chain enterprises nationwide, drawing more than 15,000 professional visitors. The vibrant on‑site business‑matching environment vividly demonstrates the expo’s exceptional ability to link diverse channels.
- The expo has established a one‑stop commercial platform covering the entire apparel e‑commerce value chain.Exhibits span all categories, including fabrics and accessories, trendy yarns, ready‑to‑wear private‑label products, original designs, fashionable hosiery, branded lingerie, hats, scarves, gloves, and more—creating a complete supply chain ecosystem from raw materials to finished garments. The expo features special zones such as the “One‑Piece Drop‑Shipping and Immediate Delivery Zone,” the “Flexible Rapid‑Response Supply Chain Zone,” the “New Chinese‑Style Apparel Zone,” and the “Sports and Outdoor Apparel Zone,” facilitating precise pairings between brands, e‑commerce sellers, and supply chain partners through a “one‑on‑one” interaction model.
- The expo keeps pace with three major industry trends—livestreaming e‑commerce, cross‑border e‑commerce, and flexible supply chains—establishing itself as a showcase for innovative products and cutting‑edge business models.In 2025, the expo adopted the theme “New Forces, New Materials, New Scenarios,” employing an integrated “exhibition‑broadcast” approach to provide exhibitors with a “see‑and‑order” commercial conversion pathway. Through diverse interactive activities, exhibitors establish deep connections with global buyers, transforming the expo’s platform value into tangible trade and cooperation opportunities. The expo also hosts dedicated matchmaking events with cross‑border e‑commerce platforms like TEMU and Shein, helping enterprises expand into overseas markets.
- For Chinese enterprises, this expo serves as a strategic gateway to open up e‑commerce channels, connect with livestreaming resources, and showcase their innovative capabilities.Leveraging Hangzhou’s locational advantage as the “E‑Commerce Capital,” the expo gathers leading livestreaming agencies such as Yaowang, Jiaoge Pengyou, Xin Xuan, alongside procurement teams from Taobao, Douyin, Xiaohongshu, and other e‑commerce platforms. Exhibitors generally report that the quality of professional attendees is high, with clear purchasing objectives, enabling precise alignment with brands, MCN agencies, and private‑domain group leaders. Enterprises can use this platform to connect with e‑commerce channel resources, seizing early opportunities in the digital, flexible, and global transformation of the apparel industry.