Shanghai International Maternity, Infant & Child Portrait Photography ExhibitionBABY PHOTO

The Shanghai International Maternity, Infant & Children Portrait Photography Exhibition (BABY PHOTO) is co-hosted by the Shanghai Municipal Commission for the Promotion of International Trade and the Chinese Society of Portrait Photography. The event will continue to integrate upstream and downstream sectors of the industry, partnering with leading players to create a specialized procurement platform covering the entire maternity, infant, and children’s photography value chain. Concurrently held are the Shanghai International Wedding Photography Equipment Exhibition and the Shanghai International Photographic Equipment and Digital Imaging Exhibition, forming a tri‑exhibition synergy. Anchored in the Hongqiao Business Core Area of the Yangtze River Delta, the show offers buyers from across China and around the world a fresh exhibition experience.

The Shanghai International Maternity, Infant & Children Portrait Photography Exhibition (BABY PHOTO) will bring together exhibitors from both domestic and international markets, including brands specializing in maternity and infant apparel, parent–child clothing, children’s formal wear, newborn photography props and sample collections, graduation‑season photography services, children’s photo albums and frames, real‑world scene props, interior design and furniture, children’s commemorative products and related services, children’s celebration and baby‑shower offerings, hospital‑based home‑visit and postnatal recovery services, post‑production software and solutions, as well as children’s marketing strategies, training programs, and management services. These participants will help open up new business opportunities for a wide range of professional visitors, enabling them to discover cutting‑edge products and emerging industry trends in the most efficient and direct manner.

In today’s rapidly growing economy, children’s photography has become an increasingly popular choice among the rising middle‑class families. Personalized, bespoke services have emerged as a key trend, while evolving consumer attitudes are driving new demand and creating fresh growth drivers for the sector. With the annual increase in newborns and the steady rise in per‑capita spending, the overall market size of the children’s photography industry continues to expand. (Copyright of this article belongs to Juzhan; unauthorized reproduction is prohibited.)

The Shanghai International Maternity, Infant & Children Portrait Photography Exhibition (BABY PHOTO) will focus on emerging technologies and innovative products, closely monitor industry development trends, share the latest market insights, and remain committed to advancing the transformation and sustainable growth of the children’s photography sector.