Shanghai International Personal Care Expo (PCE)PCE

As an annual premier event in the personal care sector, the Shanghai International Personal Care Expo (PCE) is themed "Tech-Driven Anti-Aging, Empowered Self-Care". Spanning 20,000 square meters, it is expected to attract nearly 400 high-quality domestic and international exhibitors and approximately 25,000 professional visitors. Focusing on medical anti-aging technologies, food-medicine homology, traditional Chinese medicine (TCM) technologies & equipment, and holistic self-care, this edition aims to create an integrated industry event combining exhibition, conferences, and science popularization.

With the deep integration of holistic health concepts into daily life and a comprehensive awakening of public health awareness, personal care has evolved from basic routines to a full-cycle health management system covering "prevention, conditioning, and wellness". Market demand has shifted beyond superficial benefits towards precise, personalized solutions. Preventive healthcare and wellness conditioning have become daily necessities, and "universal access to anti-aging capabilities" is gradually becoming an industry consensus and public pursuit.

Driven by consumption upgrades and lifestyle shifts, the personal care sector is rapidly integrating the multidimensional values of technology, aesthetics, and health. The profound convergence of traditional wellness wisdom and modern innovative technologies is fostering richer product formats and service models, injecting sustained momentum into industry development.

This edition will establish a professional exchange and resource-matching platform covering the entire industry chain, deeply integrating lifestyle medicine with anti-aging and health management to help individuals build comprehensive health maintenance systems. At a critical juncture in the implementation of the "Healthy China 2030" strategy, the expo serves not only as a showcase for industrial technological innovation but also as a vital engine driving the upgrade of public health management practices.

By precisely aligning the needs of industry, academia, research, sales, and end-users, the expo will build an efficient, high-quality B2B platform for the global personal care industry. It will facilitate the comprehensive integration of Chinese personal care products and technologies into global procurement networks, empowering the sector to achieve high-quality development amid the waves of technological empowerment and consumption upgrading.

The Shanghai International Personal Care Expo (PCE) cordially invites industry peers to join this annual feast of the personal care sector. Let us explore new industry opportunities and co-create a healthier future together!