Qingdao Beauty Expo – Qingdao Cosmetics and Beauty Industry ExhibitionQingdao Beauty Expo

The Qingdao Beauty Expo—Qingdao Cosmetics and Aesthetics Industry Exhibition comprehensively showcases cutting-edge products and technologies across professional beauty salon chains, medical aesthetics, traditional Chinese medicine–based health and wellness, daily consumer goods, and imported products, driving new breakthroughs, innovations, business opportunities, and industry trends.

The Qingdao Beauty Expo brings together over 700 domestic and international exhibitors, occupying a 25,000 m² exhibition space and featuring more than 3,000 beauty brands. During the event, approximately 59,100 professional visitors from across China attended, with the high caliber of attendees ensuring that many exhibitors left the show highly satisfied and well‑equipped to pursue future collaborations.

The expo is organized into four major thematic zones: professional salon‑grade beauty, health and wellness, daily consumer goods and imports, and medical aesthetics. These four pillars converge to host on‑site launches of new products, technologies, and initiatives, alongside other large‑scale events, thereby establishing a premium trade platform for industry networking, brand visibility, and the pursuit of agency partnerships and technical collaborations.

This premier beauty industry event, rooted in North China yet reaching nationwide, is anchored by the guiding principles of “ecosystem integration, value‑driven depth, and trend leadership.” Through end‑to‑end resource coordination, the implementation of digital and intelligent solutions, and targeted empowerment of niche segments, the expo not only highlights the sector’s robust vitality but also undertakes an in‑depth exploration and practical application of pathways toward high‑quality development in the beauty industry.