Hangzhou International Beauty Expo Tickets

Under the theme “Autumn New Arrivals, Instant Growth,” the Hangzhou International Beauty Expo (CBE) spans 40,000 square meters. Focusing on the debut of autumn novelties, the expo centers on new products, new ingredients, and new distribution channels, bringing together domestic and international household names such as Proya and Naturie, along with emerging forces, to offer channel partners a centralized platform for product selection. This edition comprehensively covers ten major distribution

The Value of Participating in the Hangzhou International Beauty Expo (CBE)

• A strategic window and innovation hub for the beauty industry’s “autumn product launches.” Hosted by reputable organizations such as Informa Markets, this event serves as the Hangzhou leg of the globally acclaimed CBE China Beauty Expo’s “Dual-City, Dual-Expo” strategy. Since its inception in 2024, it has been precisely positioned to coincide with the second-half annual peak season for new product releases and procurement in September. Centered around the theme “Autumn New Launches,” the expo focuses on innovative products, novel ingredients, and emerging scenarios, providing a critical platform for emerging brands to make their mark and established brands to unveil their autumn collections. It offers businesses an irreplaceable opportunity to secure strategic product selections ahead of Double 11 and capture growth momentum in the latter half of the year.
• Precision in full‑chain industrial layout, with four thematic pavilions presenting a comprehensive panorama. Spanning 40,000 square meters, the expo features four major themed pavilions: Color & Fragrance, Skincare & Personal Care, Innovative Raw Materials, and Premium Packaging. From emerging brands to Chinese‑style ingredient enterprises, from influencer agencies to trendy retail settings, the expo fully covers the beauty industry’s innovation ecosystem—from supply chain to end‑channel distribution. Emerging brands account for as much as 60% of exhibitors, making the event a key indicator of domestic beauty innovation vitality.
• A gathering of high‑quality buyers, fostering an efficient trade‑matching platform. The 2025 expo brought together over 1,000 cosmetic brands from 20 countries and regions worldwide, attracting more than 50,000 professional buyers. Among them, online retailers accounted for 29.1%, offline retailers for 25.2%, and supply‑chain purchasers for 21.3%. Decision‑makers—chairpersons, general managers, and senior executives—made up nearly 20% of attendees, while those seeking specific brands/products or factories/upstream supply chains collectively represented over 65%. This well‑defined buyer profile and clear purchasing objectives ensure that exhibiting companies can efficiently connect with core channel resources.
• “New raw materials” drive chip‑level innovation, setting the technological tone for the industry. The expo includes a dedicated Raw Materials Zone, hosting over 100 domestic and international raw material and technology firms, including Givaudan, SILAB, Shanxi Jinbo, Keqin, Juyuan Bio, and others. Additionally, more than ten China‑themed raw material zones—such as the Zhejiang Eco‑Beauty Raw Materials Zone and the Xinjiang Specialty Raw Materials Zone—highlight the unique appeal of regional resources and their scientific transformation achievements. The jointly published “China Beauty Raw Materials Enterprises” list by Hurun Report sets a benchmark for raw material innovation within the industry.
• Over 60 diverse activities provide deep empowerment, creating a feast for industry thought leaders. Concurrent with the expo, more than 60 specialized beauty‑related events were organized across fields such as raw materials, technology, design, branding, distribution channels, retail, and cross‑border commerce. New product launch events spotlighted major annual achievements, while forums like the Cosmetics Innovation Growth Conference, the Beauty Channel Conference, and the Influencer Connection Meeting brought together industry elites to deeply discuss market trends, offering exhibitors a high‑end think tank to grasp industry dynamics and consumer preferences.