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Moscow Private labellogo

14th

Moscow Private Label Exhibition (SobMaExpo)

SobMaEXPO

Dates
Show Hours:
Venue
Crocus-Expo IEC
Highlights
The only exhibition in the CIS dedicated to the private-label industry and Russia’s first B2B platform.
Standard booth
Standard booth|9 m² incl. basic setup
730 欧元/㎡
Blank booth
Blank booth|From 18 m², construction not included
560 欧元/㎡
View Floor PriceBooth Consultation

2026 Moscow Private Label Exhibition (SobMaExpo)

￥80

Buy now

Group tour

Tour itinerary

Duration5 days / 4 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

11500 CNY/person
View itinerary

Exhibition Data

1/1
Edition
15000㎡
Exhibition area
300
Exhibitors
17844
Visitors

Moscow Private label Expo Details

The SobMaExpo, held in Moscow, Russia, is the only trade show dedicated to the private-label sector in the Commonwealth of Independent States and also Russia’s first B2B platform. The event focuses on private-label products in categories such as food and everyday consumer goods, bringing together 300 exhibitors from China, Japan, the United States, Europe, and other regions, and attracting international retail chains—including X5 Group, Auchan, and Lenta—as well as 17,844 buyers. Its core value lies in providing a “fast track” for efficient connections between manufacturers and retailers; through its annual “Linking Retail” initiative, it facilitates more than 400 targeted business meetings, helping companies capture market share in Russia and neighboring markets.
Industry:
Private label fairRussiaPrivate label fairMoscowPrivate label Expo
Organizer:
EVR Exhibition Company (Russia)
City:
RussiaMoscow
Venue:
Crocus-Expo IEC
Address:
Crocus-Expo IEC, Krasnogorsk, 65-66 km Moscow Ring Road ,Russia

Profile

The Moscow Private Label Exhibition (SobMaExpo), formerly known as IPLS, is the only exhibition dedicated to the private label industry in the CIS countries and Russia's first B2B platform. SobMaExpo serves as a premier platform for manufacturers to meet with retail chains and distributors in Russia to establish and consolidate business relationships, acting as a veritable "fast track" to capturing market share.

The previous edition of SobMaExpo covered a total area of 15,000 square meters, featuring 300 exhibiting companies from China, Japan, South Korea, Italy, Taiwan (China), Brazil, the United States, Poland, Switzerland, and other regions, with 17,844 attendees.

The annual "Link to Retail" matchmaking event facilitates over 400 one-on-one meetings between suppliers and retailers. Key retail enterprises attending the matchmaking include: X5 Group (Russia's leading retailer and a top 100 global retailer), Auchan, Lenta, Yandex Market, 36.6 Pharmacy Chain, Maxi, Guberniya Apteki, Iris, Korzinka (Uzbekistan), and others.

For exhibitors, this presents an unparalleled opportunity. If you are launching a new product, it is essential to find the right partners and build strong relationships at IPLS. The Moscow Private Label Exhibition (SobMaExpo) remains the exclusive platform for private label companies to meet with local and international retail chains, supermarkets, convenience stores, and distributors in Russia to establish and solidify business ties.

Moscow Private Label Exhibition (SobMaExpo) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The 2027 Moscow Private Label Exhibition (SobMaExpo) is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

View more

SobMaEXPO Exhibitior List

2026 Moscow Private Label Exhibition (SobMaExpo)

￥80

Buy now

Moscow Private Label Exhibition (SobMaExpo) Range

Food & Beverage：
  • Alcoholic Beverages ,
  • Non-Alcoholic Beverages ,
  • Bakery Products ,
  • Confectionery ,
  • Groceries ,
  • Snacks ,
  • Canned Goods ,
  • Ready-to-Eat Foods ,
  • Frozen Foods ,
  • Sauces ,
  • Vinegars ,
  • Seasonings ,
  • Oils ,
  • Fatty Products ,
  • Dairy Products ,
  • Pastries ,
  • Infant and Toddler Foods ,
  • Alcoholic Beverages ,
  • Soft Drinks ,
  • Fresh Produce ,
  • Pickled Products
Non-Food Products：
  • Cleaning and Detergents ,
  • Pharmaceuticals and Health Care ,
  • Hygiene and Personal Care ,
  • Household and Kitchenware ,
  • Cosmetics and Fragrances ,
  • Home and Garden Products ,
  • Bathroom Products ,
  • Pet Food and Supplies ,
  • Household Appliances and Electronics ,
  • Textiles ,
  • Automotive Maintenance and Accessories ,
  • Paper Products ,
  • Sports and Leisure Goods ,
  • Packaging Products ,
  • Shoe Care Products

Booth Sales

2027 Moscow Private label Ticket Sales

Moscow Private label Venue

Crocus-Expo IEC
Address: Crocus-Expo IEC, Krasnogorsk, 65-66 km Moscow Ring Road ,Russia
Crocus-Expo IEC实景图
Crocus-Expo IEC实景图
Crocus-Expo IEC实拍图
Crocus-Expo IEC实拍图
Crocus-Expo IEC实拍图
Crocus-Expo IEC实拍
Crocus-Expo IEC实景图
Crocus-Expo IEC实景图
Crocus-Expo IEC实拍

Venue transport

Metro / rail

Take Metro Line 3 (Arbatsko‑Pokrovskaya, the blue line) directly to Myakinino station. The station is located inside the convention center, and upon exiting you can proceed to Hall 1 and other major exhibition halls.

Air

From Sheremetyevo Airport (SVO): Take the Aeroexpress train to Belorussky Railway Station, a journey of approximately 35 minutes. Then transfer to Metro Line 2 and change at the appropriate station (such as Revolyutsii Square) to Line 3, continuing to Myakinino station.

From Domodedovo Airport (DME) or Vnukovo Airport (VKO): Take the Aeroexpress to the relevant central railway station, then connect to the metro network and transfer to Line 3 bound for Myakinino station.

Moscow Private label Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
730 欧元/㎡
Blank booth
Blank booth|From 18 m², construction not included
560 欧元/㎡
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition