SIAL Paris

SIAL Paris (SIAL) is the world's largest food innovation exhibition and the premier food industry event in Europe and globally. Held biennially in alternating years with Germany's Anuga, it covers the entire globe without regional restrictions, leading global food industry trends and standing as the most popular food exhibition worldwide.

SIAL Paris (SIAL) gathers representative enterprises from the food industry across various countries. The majority of visitors are professional buyers related to the food sector. With high-quality and comprehensive product categories, it has become a crucial networking and procurement hub for purchasing professionals and decision-makers in the global food industry.

During the exhibition, the alliance will organize a series of B2B matchmaking activities, inviting global buyers, distributors, retailers, and other professionals to engage in face-to-face exchanges with Chinese exhibiting companies. This aims to foster trade cooperation and support Chinese enterprises in steadily expanding overseas. As China's agricultural products rapidly advance on the global stage, the cultural exchange and economic ties in agriculture between China and France, as well as globally, are deepening. Participating in this exhibition will serve as a practical step to strengthen Sino-French friendship and promote the integration of the global agricultural economy.

Experts predict that Europe's import demand for Chinese food products will continue to grow significantly. Facing this vast market, Chinese enterprises are actively expanding their reach. Chinese food exports have evolved from targeting limited ethnic markets to entering Europe's massive mainstream food market. Many French companies are also highly eager to collaborate with outstanding Chinese teams to establish business models better adapted to the Chinese market.